B2B Marketing | Business to Business Marketing

Brand building to be at the forefront oft he buying decision process

How you can use B2B marketing to get customers earlier in the sales cycle

It all starts with the USP, the Unique Selling Proposition. Before you can start B2B marketing measures, you need to be clear about the uniqueness of your product that sets yours apart from the competition. Based on this, you should work out personas. And after that, you can move from a SWOT-based analysis to the respective customer journey. In short: You need to have your target group precisely on your radar screen so that you can play them with relevant B2B marketing. The better you know them, the cheaper you can generate new leads and the more efficient your B2B marketing strategy will be.

A larger target group does not have to be an advantage! Even small and medium-sized organizations with less budget have the opportunity to achieve great effects by the help of B2B marketing if you know your personas. And like everywhere else: quality before quantity.

So by properly targeting your B2B marketing activities to your personas, you have the chance to get into the buying cycle of potential customers earlier and thus increase your chances of closing deals.

We help you to prevail against your competitors

How do we do this? We demonstrate to your potential consumers that you can overcome their challenges, with B2B marketing. For long-lasting and profitable customer loyalty, you need to know the most important trends as well as the success factors in B2B marketing, and we help you to do this.

The buying and decision-making processes of B2B customers are different from those of B2C customers. It is therefore necessary that B2B marketing focuses on these characteristics:

Sales-focused B2B marketing from concept to reporting

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We help you make your B2B marketing profitable.
Portrait von Dietmar Engler
One of the most important tools in B2B marketing is lead generation. This requires a sales-oriented overall strategy and an orchestration of B2B marketing services based on relevant KPIs.
Mag. Dietmar Engler
Managing Director LeadEngine

B2B marketing – services

Take unique paths, gain contacts and turn them into relevant leads for your sales. We help you to use first-class B2B marketing for this purpose.

Marketing automation

Marketing automation allows you to target existing customers and new leads 1:1. It is a tool that accompanies the customer through the customer journey and provides them with personalised information. With a marketing automation tool like HubSpot, complex marketing processes can be mapped in a time-saving manner and run fully automatically.

Have you already automated your B2B marketing processes? – No!

We are happy to develop tailor-made marketing concepts that heat up your lead generation. From automated emails to a personalised LinkedIn strategy to smart content elements on your website.

Online sales events

tand out from your competitors and create an extraordinary experience for your consumers. This can be offered, for example, in the form of virtual trade fairs or training courses via livestream.

Content marketing

Content marketing is becoming more and more important. Mass advertising is becoming less relevant and the individual personas or the supply of their with meaningful content should provide added value.

According to current studies, one third of marketing spending is used for content marketing. More information is requested in B2B marketing than in B2C marketing.

Therefore, you should make sure to provide additional material in the form of advertorials, e-books, case studies or white papers.

If you also address the challenges of your persona, you can not only collect qualified data such as email addresses, but also generate qualified leads.

In this way, you can ensure conversions and relieve your sales colleagues of some of their workload.

Social media

Studies show that the importance of social media is also increasing in B2B marketing.

In the business sector, business networks such as LinkedIn or XING are of course particularly interesting. But YouTube is also a significant platform. All three offer a good basis for lead generation and thus relieve your sales colleagues.

Groups on your specific topics can help to position expert knowledge, but so can ads. They are a good starting point to make your content known and to connect with interested parties.

B2B marketing with LeadEngine

There are many marketing agencies. What do we do differently?

Target group oriented approach

We always work persona based to deliver relevant content to your target audience at the right time and stand out from the mass advertising of your competitors.

360 degree viewing

We have all the experts for consulting and implementation under one roof. This enables us to take a focused approach and promotes the transfer of know-how.

We complement your marketing flexibly

We work closely with your internal marketing and sales structures. We complement these with know-how in consulting and flexible manpower in implementation.

Target group oriented approach

We always work persona based to deliver relevant content to your target audience at the right time and stand out from the mass advertising of your competitors.

360 degree viewing

We have all the experts for consulting and implementation under one roof. This enables us to take a focused approach and promotes the transfer of know-how.

We complement your marketing flexibly

We work closely with your internal marketing and sales structures. We complement these with know-how in consulting and flexible manpower in implementation.

B2B Marketing and Sales are moving closer together and working together on

We take care of your B2B marketing.
In the sales cycle, you too can start where your consumers are.

Successful through properly applied B2B marketing

In order to implement B2B marketing measures in a cost-efficient and agile way, a clear focus on the set goal is necessary. This can only be achieved with the help of concrete personas and their customer journey.


We have been generating relevant appointments for sales talks for our clients in the B2B sector for years. The coordinated use of LinkedIn marketing, newsletters, Google and social ads as well as telemarketing significantly increases the success rate. Would you also like to generate more sales appointments with more efficient B2B marketing?

Now it's up to you!

Get in touch with one of our specialists to talk about lead generation!

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