Content Creation: Agency in Linz
We write SEO- and persona-optimized content designed to rank on Page 1. That’s because 70% of all clicks on Google go to the first three organic search results. With persona-relevant content that answers questions and offers solutions, new inquiries through your website are just around the corner.
Missed Opportunities:— Not Enough Focus on Content Creation
Two-thirds* of companies are dissatisfied with their content management. 41%**** are unable to demonstrate the ROI of the content they create. This leaves them unable to gauge the success or failure of their online marketing activities.
This results in missed leads and wasted budget. A strong online presence is especially importantthese days for generating leads and attracting new customers.
In recent years, the percentage of people who conduct online research before making a purchase has risen from 77% to 96%. Furthermore, 57% of purchasing decisions are made after the online research phase, when the buyer first makes contact with potential sellers.
*Digital Content: The Current State of Affairs (2024)
**HubSpot “Sales Trend Report 2024”
***Google/CEB Study
****Statista “Content Marketing Trend Study”
Are you also dissatisfied with the content creation at your company?
Our agency would be happy to help you develop a strategically sound approach.
Contact us to schedule a free initial consultation.
Our agency takes a strategic approach to content creation
Our experience shows that content only generates more leads when a holistic approach is taken.
How can our content agency help you develop a strategic direction?
Persona
Before creating content, our agency works with you to develop personas and map out their customer journey.
If you understand your customers’ pain points and their questions at each stage of the customer journey, you’ll know how to reach them.
SEO Content
At our agency, the SEO and content teams work closely together to create content.
After all, without the right keywords and content tailored to search intent, no one will stumble upon your site—no matter how great your website’s design is or how well you’ve defined your target audience.
Reduce the cost per lead
Of course, paid ads also increase traffic and leads. Ideally, however, you should boost these metrics through high-quality content.
Our goal is to produce content for you that will benefit you in the long term. Strategically designed and optimized, it will continuously drive leads to your website.
Flexible Work Style
We’ll meet you where you are. Our content team can help even on short notice and conducts audits and checks your existing texts for spelling and Google optimization. We also support you with SEO-optimized translations into other languages.
The Impact of Strategic Content Creation at One of Our Clients
A machinery manufacturer based in Upper Austria wanted to increase its online visibility and generate international leads for one of its new sub-brands.
In collaboration with our content agency, we were able to
- Develop relevant personas,
- Restructure the website, and
- create SEO- and persona-optimized content.
As a result, the international rankings improved significantly.
The transition from the old website to the new, optimized one took place in November. From that point on, the rankings began to climb.
For the top keywords, we managed to jump from a position over 100 to page 1 of Google within 4 months. Additional content is continuously being optimized and achieving top rankings.
Our Content Creation Process
Do you want to be found by the right people? At our content agency, we use a 4-step process to help you achieve this goal:
Step 1: Persona Workshop
As a first step, we focus on defining your personas and their corresponding customer journeys. Here, we identify pain points, needs, preferences, and behaviors. This enables us to create content that is relevant, precise, and effective.
Step 2: SEO Analysis
Next, we’ll conduct an SEO analysis of your website. Working closely with the SEO team, we’ll identify relevant keywords and optimize your entire website. If you don’t have a website yet, we’ll work with you to determine its structure. Our agency would be happy to handle content creation for you.
Step 3: Editorial Plan
In the editorial plan, we outline landing pages, FAQs, blog posts, social media posts, newsletters, and similar content. This consistent content production isn’t just essential for building a loyal readership; Google also ranks websites with relevant and regularly updated content higher.
Step 3: Ongoing Optimization
As part of our ongoing collaboration, our agency focuses on creating and optimizing content. The goal is to ensure that your content is found when your personas search for the most important questions. Our team of experienced editors and SEO specialists regularly produces fresh content that takes into account the latest trends and algorithms.
Cost-Effective Content Creation in Times of Crisis
- Has the economic situation affected your company as well?
- Has your budget been cut?
- But don't you need more leads right now?
We know how you can stay within your budget while still generating leads. By focusing on what matters most, our content agency will help you navigate the crisis.
Relevant Content Creation: How We Work as a Content Agency
Over the years, we've seen time and again that not all content is created equal.
Content that works on the internet must appeal to both human readers and search engines. Relevance to the search intent of your personas is the be-all and end-all. Only when the value is communicated effectively will you generate relevant online leads for your sales team.
Christine Klinke
Head of Content Creation
Get help with professional content creation from our agency.
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