Customer Journey Workshop
Do you want to consistently produce relevant content? Then you need to understand your persona’s needs and questions at every stage of the customer journey. This is the only way to create an editorial plan that’s valuable to your persona and aligned with your goals.
That’s exactly what we’ll be exploring in detail with you during our workshop.
A Targeted Editorial Plan with Our Customer Journey Workshop
Learn how to use a well-thought-out customer journey to design a customized editorial plan for your persona.
Why should I take a workshop?
- If you want to get a clearer picture of your persona's customer journey
- if you want to successfully tackle the “mammoth task” of content creation step by step
What can I expect from the Customer Journey Workshop?
You’ll receive a realistic editorial plan tailored to the various stages of your persona’s customer journey. This enables you to provide relevant information for your persona at every stage.
Through the workshop’s structured approach, you’ll develop a clear roadmap to guide your target audience through the entire purchasing process.
What exactly will I receive?
- Final Customer Journey
- 6-Month Editorial Calendar
How long is the workshop, and where is it held?
The workshop lasts 4 hours, plus preparation and follow-up. It takes place either in person at your location, at our office, or via video call, depending on your preferences.
What happens next after the Customer Journey Workshop?
We offer additional workshops to support you in other areas as well. You might find the website workshop particularly interesting. We’re also happy to assist you with content creation and refinement as needed.
What does LeadEngine require?
We need your persona and, ideally, some initial content ideas.
Book your Customer Journey Workshop.
Get support. Lay the groundwork for well-thought-out content and targeted campaigns.
