Good customer loyalty is the basis for regular sales by existing customers. In addition to subtle customer loyalty measures (content marketing), direct telephone or personal contact remains an important measure for turning a customer into a regular customer. Getting a good balance of listening and feedback works wonders in direct marketing, boosts confidence, and positively anchors your performance!
Gunter Gehrke (2003) describes customer loyalty as the customer’s increased willingness to enter into a lasting relationship with the supplier and to generate non-random closing orders within a usual period of time. Customer loyalty measures in direct marketing aim to generate further closings by directly and proactively addressing your existing customers.
Many companies are more concerned with generating new customers than with maintaining existing ones. This often results in as many customers being lost as are gained on the other side. A customer retention strategy should therefore deal with all measures that can be used to turn existing customers into regular customers, extend contracts with customers and systematically exploit cross-selling opportunities.
With a LeadEngine customer loyalty program, you inspire through competent relationship management in the necessary frequency and/or systematically use potentials in up- and cross-selling. In this way, you will be perceived as a professional company and increase the probability of follow-up orders.
We will be happy to advise you on developing your personal customer loyalty strategy for long-term success. Use our experience for your flexible solution and the right mix of direct marketing (outbound) and inbound marketing.
Contact one of our specialists to talk about lead generation!