Data-Driven Marketing
For More Relevant Leads
Our campaigns aren't just "pretty"—they improve ROI
Why is it important to improve your return on investment?
What can data-driven marketing do for you?
Data-driven marketing analyzes a user’s digital behavior to identify specific consumer interests and, through targeted measures, prepares them to engage with your sales team. This enables you to gain a competitive edge and increase your return on investment by boosting the effectiveness of your campaigns. Findings from Adobe show that campaigns based on data-driven marketing generate a conversion rate three times higher than that of campaigns carried out by creative agencies, for example.
Data-Driven Marketing: From Concept to Reporting
- Customized Strategies for Data-Driven Marketing
- Consulting, Implementation, and Ongoing Optimization
- Your sales team receives relevant leads at a low cost
Data-Driven Marketing – Services
Take a data-driven approach, generate contacts, and turn them into relevant leads for your sales team. We'll help you use data-driven marketing to achieve this.
A combination of marketing consulting, online marketing, and telemarketing
Without a sufficient database, all marketing efforts are nothing more than a shot in the dark. A large, constantly updated, and refined database ensures that our efforts are implemented and optimized in a targeted manner through data-driven marketing. To build such a large database, we work with you to gather information from questionnaires, social media, surveys, telephone interviews, and web analytics. The database should include first-party data (collected directly from the website) as well as third-party data (data collected from the internet). Both are important for creating efficient, data-driven marketing campaigns. It’s also important to decide which data providers you choose for your business, but more on that as you read on.
Data Science
Have you accumulated a large amount of unstructured raw data but don’t know how to use it effectively? We’ll work with you to create a structured database, analyze it, and ultimately establish a valuable business decision-making foundation for your organization. To do this, we also use machine learning. Once the data is available, we can, for example, perform predictive analytics to see what might happen next. We can also create data visualizations from the raw data you’ve collected. Visualizing data makes numbers much easier to understand. In addition, visual representations allow us to identify trends, patterns, outliers, and correlations. These can also be displayed in a dashboard—you can learn more about this in our “Dashboards” service section.
Omnichannel Marketing
Marketplaces, organic search, paid search, or social media—consumers are active across a wide variety of channels. That’s why you should be visible through multiple channels. We’ll take care of selecting the right channels for your target audience.
Personas & Customer Journeys
How do consumers make purchasing decisions? Which channels do they use? What are the most profitable customer segments? Where can you engage consumers? Identifying and analyzing relevant information is essential to answering these and other questions. We support you in this process by developing personas and the customer journeys based on them.
Dashboards
A solid data foundation is the cornerstone of data-driven marketing, but the sheer volume of data can often be overwhelming. Advanced analytics tools can often be used to visualize data that is otherwise difficult to interpret. Dashboards help generate actionable insights and, based on those insights, make the right marketing decisions. Would you like to have a meaningful dashboard in your analytics tools? We’d be happy to help you set one up.
Performance Marketing
Just because data cannot be traced back to a specific individual doesn’t mean it has no value to you. Data that is anonymous but legally usable offers numerous options for putting it to good use. For example, you can segment the highest-spending consumers and use that information to directly target other similar consumers in the same demographics. This is particularly easy to do using social media. If you’re interested in using your social media channels effectively in the future, please feel free to contact us.
Data-Driven Marketing with LeadEngine
There are many marketing agencies. What sets us apart?
How You Can Use Data-Driven Marketing to Move Customers Further Along the Sales Cycle
Data-driven marketing helps you understand consumer interactions at every touchpoint along the customer journey. This allows you to personalize your approach to different consumers at every stage of the customer journey. You can also identify trends and further tailor your communication by capitalizing on them. This keeps you one step ahead of your competitors and allows you to bring potential customers into your sales cycle before the competition does.
However, you can make your data-driven marketing even more efficient by closely tracking the success of your campaigns. How does that work? By targeting your media budget effectively and focusing on relevant key groups with a high likelihood of making a purchase, you can continuously reduce costs. This also significantly increases the return on investment of your campaigns.
But that’s not all! You can continue to measurably improve the performance of your campaigns by using the analyzed data to drive purchasing decisions through personalized offers.
Data-driven marketing and sales are growing closer together and working collaboratively on a
- A better understanding of target customers (personas) and their touchpoints with the company
- a data-driven analysis of the content provided
- Ongoing expansion of data-optimized content
Now it's up to you.
Get in touch with one of our specialists to discuss lead generation!
