Data-driven marketing

for more relevant leads

Our campaigns are not only "beautiful", they improve ROI

How do we reach that? Data-driven marketing is the answer! Data-driven marketing allows you to accumulate, analyze and evaluate data to make strategic decisions for your business. Data helps you understand the actions of your potential buyers. These insights enable you to make decisions and create data-driven campaigns. In fact, 64 % of executives surveyed believe that data-driven marketing is critical to success in a competitive global economy.

Why is it important to improve your return on investment?

You should aim for a high ROI because it means that the returns on the investment are favourable in relation to the costs. A low ROI, otherwise, indicates that your ad was not specific enough, for example.

What can data-driven marketing do for you?

Data-driven marketing uses the digital behaviour of a user to register a certain interest of the consumer and prepares him or her for contacting your sales colleagues by means of targeted measures. This can create competitive advantage and increase return on investment by increasing the effectiveness of campaigns. Findings from Adobe show that campaigns that use data-driven marketing as a basis generate a conversion rate that is three times greater than that of campaigns conducted by creative agencies, for example. Here are the best tips for your data-driven marketing:

Data-driven marketing from concept to reporting

Now is the perfect time to expand your knowledge about data-driven marketing and improve your ROI.

Data-driven marketing helps you connect with potential buyers at the right time in the customer journey. You can also improve your KPIs along the customer journey based on the data.

Wilhelm Franz Berghammer
Data Scientist

Data-driven marketing – services

Take data-driven paths, generate contacts and turn them into relevant leads for your sales. We help you use data-driven marketing to do this.

Combination of marketing consulting, online marketing & telemarketing

Without a sufficient database, all marketing measures are nothing more than a good guess. A large, always up-to-date and cleansed, database ensures that our measures are implemented and optimised in a targeted manner through data-driven marketing. To create such a large database, we use information from questionnaires, social media, surveys, telephone interviews and web analytics with you. The database should include first party data (directly from the website) as well as third party data (data collected from the internet). Both are important to create effective data-driven marketing campaigns. It is also important to decide which data providers to choose for your business, but more on this as you read on.

Data science

You have accumulated a lot of unstructured raw data, but don't know how to use it effectively? We work with you to create a structured database, to analyse it and ultimately to form a valuable basis for business decisions for your organisation. To do this, we also work with machine learning. If the data is given, we can, for example, create a predictive analysis to see what could happen next. From the raw data you have collected, we can likewise do data visualisation. By visualising data, numbers become much more understandable. In addition, through visualisation we can see trends, patterns, outliers as well as correlations. These can also be depicted in a dashboard - you can find out more about this in our "Dashboards" service point.

Omnichannel marketing

Marketplaces, organic search, paid search, or social media - consumers are on the move in a wide variety of channels. You should therefore be visible via several channels. We take care of selecting the right channels for your target group.

Personas & customer journeys

How do consumers make purchasing decisions? Which channels are they using? What are the most profitable customer segments? Where can consumers be intercepted? It is essential to identify and investigate significant information in order to find answers to the above and other questions. We support you in this process by developing personas and customer journeys based on them.

Dashboards

A good database is the foundation for data-driven marketing, but the abundance of data is often overwhelming. Advanced analytics tools can visualise data that is often difficult to interpret. Dashboards help generate actionable results and make the right marketing decisions based on them. Do you also want a meaningful dashboard in your analysis tools? We would be happy to help you set one up.

Performance marketing

Just because data cannot be used to identify a specific person does not mean that it is of no value to you. Data that can be used anonymously but legally provides numerous options for exploitation. For example, you can segment the consumers with the highest purchasing power and use it to directly target other such consumers in the same milieus. This is especially easy with the help of social networks. If you are interested in using your social media channels in a targeted way in the future, please contact us.

Data-driven marketing with LeadEngine

There are many marketing agencies. What do we do differently?

Performance measurement

We use data-driven marketing not only to derive marketing measures, but also throughout the entire customer journey. To increase efficiency, performance is measured from the beginning to the end of the campaign implementation in order to always be able to derive optimisation measures.

360 degree viewing

We have all the experts for consulting and implementation under one roof. This enables us to take a focused approach and promotes the transfer of know-how.

We complement your marketing flexibly

We work closely with your internal marketing and sales structures. We complement these with know-how in consulting and flexible manpower in implementation.

Performance measurement

360 degree viewing

We have all the experts for consulting and implementation under one roof. This enables us to take a focused approach and promotes the transfer of know-how.

We complement your marketing flexibly

We work closely with your internal marketing and sales structures. We complement these with know-how in consulting and flexible manpower in implementation.

How you can use data-driven marketing to get customers earlier in the sales cycle

Data-driven marketing helps you understand consumer interaction at all touchpoints of the customer journey. This allows you to personalise the approach at all points of the customer journey for different consumers. You can also identify trends and further adapt your communication by jumping on them. In this way, you can stay ahead of your competitors and bring potential customers into your sales cycle before the competition.

But you can make your data-driven marketing even more efficient by accurately tracking the success of your campaigns. How do you do this? By targeting your media budget and focusing on relevant key groups with a high likelihood of purchase, you can save costs on an ongoing basis. This also noticeably increases the return on investment of your campaigns.

But that’s not all! You can further measurably increase the performance of your campaigns by using the analysed data to generate purchase decisions through individually tailored offers.

Data-driven marketing and sales are moving closer together and working jointly on a

Now it's up to you!

Get in touch with one of our specialists to talk about lead generation!