Data-driven marketing
for more relevant leads
Our campaigns are not only "beautiful", they improve ROI
Why is it important to improve your return on investment?
What can data-driven marketing do for you?
Data-driven marketing from concept to reporting
- Tailor-made strategies for data-driven marketing
- Consulting, implementation and ongoing optimisation
- Your sales force receives relevant leads at low cost
Data-driven marketing – services
Take data-driven paths, generate contacts and turn them into relevant leads for your sales. We help you use data-driven marketing to do this.
Combination of marketing consulting, online marketing & telemarketing
Without a sufficient database, all marketing measures are nothing more than a good guess. A large, always up-to-date and cleansed, database ensures that our measures are implemented and optimised in a targeted manner through data-driven marketing. To create such a large database, we use information from questionnaires, social media, surveys, telephone interviews and web analytics with you. The database should include first party data (directly from the website) as well as third party data (data collected from the internet). Both are important to create effective data-driven marketing campaigns. It is also important to decide which data providers to choose for your business, but more on this as you read on.
Data science
You have accumulated a lot of unstructured raw data, but don't know how to use it effectively? We work with you to create a structured database, to analyse it and ultimately to form a valuable basis for business decisions for your organisation. To do this, we also work with machine learning. If the data is given, we can, for example, create a predictive analysis to see what could happen next. From the raw data you have collected, we can likewise do data visualisation. By visualising data, numbers become much more understandable. In addition, through visualisation we can see trends, patterns, outliers as well as correlations. These can also be depicted in a dashboard - you can find out more about this in our "Dashboards" service point.
Omnichannel marketing
Marketplaces, organic search, paid search, or social media - consumers are on the move in a wide variety of channels. You should therefore be visible via several channels. We take care of selecting the right channels for your target group.
Personas & customer journeys
How do consumers make purchasing decisions? Which channels are they using? What are the most profitable customer segments? Where can consumers be intercepted? It is essential to identify and investigate significant information in order to find answers to the above and other questions. We support you in this process by developing personas and customer journeys based on them.
Dashboards
A good database is the foundation for data-driven marketing, but the abundance of data is often overwhelming. Advanced analytics tools can visualise data that is often difficult to interpret. Dashboards help generate actionable results and make the right marketing decisions based on them. Do you also want a meaningful dashboard in your analysis tools? We would be happy to help you set one up.
Performance marketing
Just because data cannot be used to identify a specific person does not mean that it is of no value to you. Data that can be used anonymously but legally provides numerous options for exploitation. For example, you can segment the consumers with the highest purchasing power and use it to directly target other such consumers in the same milieus. This is especially easy with the help of social networks. If you are interested in using your social media channels in a targeted way in the future, please contact us.
Data-driven marketing with LeadEngine
There are many marketing agencies. What do we do differently?
Performance measurement
360 degree viewing
We complement your marketing flexibly
Performance measurement
360 degree viewing
We complement your marketing flexibly
How you can use data-driven marketing to get customers earlier in the sales cycle
But you can make your data-driven marketing even more efficient by accurately tracking the success of your campaigns. How do you do this? By targeting your media budget and focusing on relevant key groups with a high likelihood of purchase, you can save costs on an ongoing basis. This also noticeably increases the return on investment of your campaigns.
But that’s not all! You can further measurably increase the performance of your campaigns by using the analysed data to generate purchase decisions through individually tailored offers.
Data-driven marketing and sales are moving closer together and working jointly on a
- Better understanding of the target customers (personas) and their touchpoints with the company
- data-analytical view of the provided content
- Ongoing expansion of data-optimised content
Now it's up to you!
Get in touch with one of our specialists to talk about lead generation!