Reach target audiences, build relationships, and measure success
Targeted personalized, automated messages to prospects
There is a perception that email marketing is outdated, and newsletters are immediately pushed into the trash even before being read. In reality, email marketing is a cost-effective marketing tool which can be measured, improved, and highly influential in the buying process. Email marketing allows you reach your target groups with personalized and automated messages via email or newsletter. It is one of the most effective marketing channels for customer re-engagement and a power brand-building tool. With the right content that is useful to the reader, email campaigns can help you reach your marketing goals.
Sales-focused online marketing from concept to craft
Why Email Marketing?
If you use email marketing correctly at each stage of the marketing funnel, you have the chance to generate qualified leads.
When during the Customer Journey is Email Marketing effective?
Email Marketing Automation
Email marketing is a great thing to do if you want to build a database. Traditionally, companies slowly build a database, then use email marketing to reach out to potential customers from a database list. We turn the tables a bit. Of course, you need people’s contact information to reach them,but often a marketing department collects contact information and simply hands it over to the sales department. But this short-sighted practice bypasses massive conversion opportunity. Leads should be qualified, or optimized, before handed over to sales. Lead nurturing (building and developing a relationship between the company and a prospect) and utilization of The Lead Scoring Method is proven to gain more sales at higher margins.
How Email Marketing Works with LeadEngine?
We support you in setting up an overall concept. In addition, we implement and optimize your email and newsletter marketing and ensure an optimal landing of your desired customers on the target page linked in the mail (landing page).
Now it's up to you!
Get in touch with one of our specialists to talk about lead generation!