Email Marketing
Reach Your Target Audience, Build Relationships, and Measure Success
Send personalized, automated messages to prospective customers
Some people believe that email marketing is outdated and that newsletters are immediately sent to the trash before they’re even read. However, email marketing is a cost-effective marketing tool that allows you to measure your success when using the right tools. It is one of the most effective marketing channels for re-engaging customers and a powerful tool for brand building. You can reach your target audiences with personalized and automated messages via email or newsletters. With the right content that is useful to the reader, you can achieve your marketing goals.
Sales-Focused Online Marketing: From Concept to Execution
- Draw customers' attention to new products and services
- Drive the right customers to the website with the right content
- Strengthen and Expand Customer Relationships
- Generating Quality Leads for Sales
When is email marketing effective during the customer journey?
- Awareness: Provide customers with downloadable information and, in return, obtain their contact information
- Consideration: A "Welcome" email greets customers who are now part of your email contact list
- Segmentation: Creating Customer Segments Based on Interests
- Brand Awareness: Weekly newsletter featuring interesting content tailored to the various segments
- Purchase Intent: Contact individuals who have shown interest in the product (responded to an email, opened a newsletter, etc.) to schedule an appointment
- Inspire with Telemarketing—Outbound calls help build customer willingness to buy by asking the right questions, offering solutions to their challenges, and demonstrating persuasiveness. Ideally, this leads to scheduling a sales meeting.
- Conversion: Schedule an appointment and close the sale.
Email Marketing Automation
Email marketing is a great tool if you want to build a database. Some people do it this way: build a database first, then do email marketing. We’re flipping that approach a bit. Of course, you need people’s contact information as a foundation. The marketing department often wants to pass this contact information on to the sales team. But before that happens, you should qualify the leads to the point where they’re “ready for sales.” One tool for this is lead nurturing (cultivating and fostering prospects) and the associated lead scoring method.
Example 1:
During the awareness phase, a newsletter is sent out. Points are assigned to the lead based on which topics they click on. If this lead earns 5 points by clicking on Product A and 4 points by clicking on the topic of security, they are then classified as a specific persona, who subsequently receives predefined information.
Example 2:
The customer purchases a specific product that requires service eight months later. Shortly before the service is due, the customer receives a message such as, “Your service is due—get a 20% discount.”
How does email marketing work with LeadEngine?
We’ll help you develop a comprehensive strategy. We’ll also implement and optimize your email and newsletter marketing and ensure that your target customers are directed to the landing page linked in the email.
Email Marketing Consulting
We can advise you on content, design, and strategy for email marketing. It’s very easy to make mistakes that could land your emails in the spam folder, fail to generate conversions, or potentially put you in a legal gray area. CTAs, GDPR, conversion rates, click-through rates, open rates… we’ll discuss all these topics with you.
Email marketing requires a strategy
Like any marketing activity, email marketing requires a clear strategy. Only then is it possible to define a campaign or editorial plan, content, and processes.
Editorial Planning
The content planning is based on the concept developed earlier. The editorial plan specifies target audiences, topics, tasks, and deadlines. If necessary, costs are specified in the editorial plan.
Campaign Optimization
If you use an email marketing tool (such as a CRM tool) to send newsletters, you can generate statistics and reports on your campaigns, which makes optimization easier and more efficient.
Email Marketing Automation
In email marketing, sending emails can be easily automated based on the customer journey and specific events. For example, if a customer has downloaded a specific document or clicked a button for more information, the software recognizes this event. After a predefined amount of time and in line with the topic, the prospect receives further emails with relevant information.
Telemarketing in the Email Marketing Process
In our experience, improved conversion rates can be achieved through campaigns that combine multiple tools. An email is sent to potential buyers, and after a certain amount of time, that potential customer is contacted by phone. Using the CRM tool, you can segment the list and, for example, contact only those recipients who have opened the emails.
Creating Landing Pages
An important part of the success of email campaigns is having the right landing pages. At your request, we’ll create pages that are perfectly tailored to your content and to which recipients are redirected when they click on a contact element or a link in the email.
Now it's up to you.
Get in touch with one of our specialists to discuss lead generation!
