Google Ads Agency
Are your Google Ads not performing as well as they should? Are you unable to measure their success? Do you want to outsource this task to a professional agency? With a focus on lead generation, we’ll handle the optimization for you and develop a strategy.
Don't Be Left in the Dark Any Longer
Are you dissatisfied with the internal or external management of your Google Ads? Do you wonder why you’re not getting any leads from your ads—or why you’re only getting the wrong ones? Are the costs way too high?
There can be many reasons for this:
Are you tracking the right KPIs?
Does the campaign align with your goal?
Does the content appeal to your persona at the wrong stage?
Are the costs too high because the landing page isn’t optimized for keywords?
That’s where we come in—your experienced Google Ads agency. We’ll conduct a thorough, free audit of your existing accounts. You’ll gain clarity on what’s missing and where there’s room for improvement.
Are you also dissatisfied with the Google Ads used by your company?
Our agency would be happy to help you develop a strategically sound approach. Contact us to schedule a free Ads Audit.
What does our agency do to ensure that Google Ads work effectively?
To run successful campaigns, you need to take many factors into account. Our Google Ads agency knows exactly what those are. We understand all the variables and manage your budget with care.
Landing Page Experience
Many people underestimate how closely ads are linked to other website factors and how much these factors can be influenced.
At our Google Ads agency, we identify keywords that are less relevant or too expensive. If visitors aren’t converting or are leaving the page quickly, we adjust the landing pages accordingly.
Objectives and Relevance
We always keep your goal in mind. Your campaigns must be tailored to the specific needs and stages of your target audience’s customer journey.
After all, depending on whether you want to acquire new customers or strengthen existing relationships, your campaigns must be designed accordingly.
Implementation and More
It’s not enough to set up Google Ads campaigns and then just “let them run.”
Without analyzing the right KPIs, conversion tracking, and ongoing optimization, it won’t work. At best, you’ll generate poor-quality leads; at worst, you’ll end up spending too much money on them. Our goal is to permanently reduce the cost per lead.
Dr. Gerold Breuer
, Managing Director of Pureloop
Our Process
Do you want your ads to finally work? At our Google Ads agency, we’ll help you achieve your goals in 4 steps:
Step 1: Ads Audit
The Google Ads audit is free at our agency and serves as the foundation for our next steps. It provides you with a detailed look at what’s been going wrong so far and what you need to change.
Step 2: Strategy
Without a comprehensive strategy, ads simply result in unnecessary spending. That’s why we focus on several key areas: selecting the right keywords, creating SEO-optimized landing pages, defining the right KPIs, and addressing the various stages of the customer journey.
Step 3: Implementation
In the third step, we handle the setup. Our Google Ads agency writes your ad copy and, if necessary, makes text adjustments to your website. We also set up tracking based on the defined KPIs and establish conversion goals and bidding strategies.
Step 4: Ongoing Optimization
We rely on data-driven decisions and make ongoing adjustments in consultation with you. This ensures that the quality of the leads meets your requirements and that the cost per lead is appropriate.
“Our agency focuses on lead generation. Accordingly, we set up ads for our clients. If Google Ads generate poor leads or no leads at all, there’s only one course of action for us: adjust and optimize until we get the right results.”
Amal Daher
Head of Performance Marketing & Data Science
Google Ads FAQ: Frequently Asked Questions for Our Agency
How much should I expect to spend on ad spend?
The costs depend on various factors:
- the number and size of the regions where you want to advertise
- the monthly search volume for your keywords
- the industry in which you work
- the competitive landscape
Depending on these variables, the costs of your Google Ads campaign may vary. It is important to carefully consider these factors and set a realistic budget in order to effectively achieve your goals.
Our company has several Google Ads accounts, and I've lost track of them all. Can LeadEngine help me with this, too?
Yes, LeadEngine can definitely help you. As a Google Ads agency, we’ll conduct a free audit to get an overview of your situation and provide a recommendation along with a cost estimate. This audit allows us to identify opportunities for improvement and help you manage and optimize your Google Ads campaigns more efficiently.
We already have campaigns running. Can we adjust them, or do we have to start from scratch?
After conducting a free audit of your current campaigns, we can provide an informed assessment of whether adjustments are possible or whether a complete overhaul is necessary.
Why do I need to tailor my landing page to my ads?
Google evaluates the relevance of the landing page to the search intent or search query. If the landing page is not deemed relevant, the cost per click increases dramatically, since Google prioritizes relevant search results.
By optimizing your landing page, you can ensure that it meets users’ expectations and increases its relevance to search queries. This, in turn, helps keep your cost per click low and maximize the effectiveness of your Google Ads campaigns.
Why do I have to pay so much for some keywords, and what can I do about it?
Some clicks are very expensive due to the bidding process. This is often due to intense competition for certain keywords. In such cases, it can be helpful to focus on longer and more specific search terms. These may be less competitive and therefore more cost-effective.
In addition, you have the option of bidding not on the top position, but on positions 2 or 3. These positions still offer good visibility but are available at a lower cost per click.
What exactly do you mean by "the right KPIs"?
Which KPIs are most important to us?
- Impressions
- Click-Through Rate
- Conversions, etc.
If you’d like to learn more, feel free to book a free initial consultation with us.
What are Performance Max Ads, and when do they make sense?
Performance Max Ads are AI-driven campaigns that run ads across various channels, such as Search, Shopping, YouTube, Display, Discover, Gmail, and Maps. They are particularly effective when the account already has a high number of conversions.
What are display ads?
Display ads are a type of campaign that allows advertisers to reach users across a variety of platforms on the Google Display Network. These include:
- Apps
- Websites
- YouTube
- Gmail
This involves combining videos, text, and images (static or HTML5).
What are Dynamic Search Ads, and does it make sense to use Google's AI to manage them?
Dynamic Search Ads (DSAs) are search ads that dynamically generate headlines and descriptions from your website. Google matches a user’s search query with the content on your website and displays an ad that’s relevant to the user’s search. This allows you to reach users even beyond a defined set of keywords.
DSAs work best when you have a well-structured website and an optimized SEO strategy for your site. Otherwise, you won’t be able to take advantage of the AI capabilities. It will then only be triggered by brand-related search terms.
What are Demand Gen Ads?
Demand gen ads are AI-driven campaigns on Google. They appear on YouTube, Discover, and Gmail. Their main goal is to generate more “demand.” That’s why they’re suitable not only for the awareness phase but also for driving conversions.
Why aren't my Google Ads converting?
There are many reasons why your Google Ads aren’t converting. Some factors are related to your campaign setup and conversion tracking, while others are related to your website.
If your Google Ads are set up correctly and you have good KPIs, you should make some improvements to your website. This could involve optimizing your website’s conversion rate and/or its content.
Can I use any keyword that I consider relevant for my Google Ads?
Keywords should generally have search volume on Google. Keywords with no search volume will most likely not be triggered.
It is therefore important to choose keywords that your target audience is actually searching for in order to maximize the effectiveness of your ads.
What should I keep in mind when selecting keywords for my Google Search Ads?
- search volume
- the keyword match criteria
- the relevance to your ads
- the search intent behind it
Depending on your goals, keywords that are too broad or too specific can cost a lot of money without delivering the desired results.
Get professional Google Ads from our agency.
Fill out the contact form, and we’ll get back to you shortly!
