Lead Generation: B2B Agency
Fill your sales pipeline with the right strategies. With a strategic approach, you can help achieve your sales goals and ensure a steady stream of leads.
The Informed Shopper: 96%* do their research online first
These days, almost all potential customers do their research online before contacting a salesperson. As a result, most of the buying process takes place before they actually make contact with the sales team. This means that an online presence has never been more important than it is today.
As a lead generation agency, we know that the sooner your potential customers become aware of you, the higher your chances of closing a deal.
*HubSpot “Sales Trend Report 2024”
** DemandMetric
***Forrester Research
Expensive lead generation that yields too few leads of poor quality?
Is that the case for you, too? If communication between marketing and sales isn’t working either, there’s no way to move forward. A lead generation agency can help you set the right priorities.
Significant fluctuations in the number of leads
Trade shows are a reliable source of leads. But processing and sharing them takes too long and consumes a lot of resources. In months without trade shows, it’s difficult to provide every member of the sales team with enough leads. Finding the right balance is key.
Excessively high costs per lead or a lack of transparency
Exhibition booths, staff, hotels, and travel incur very high costs per lead and require months of organizational effort. Furthermore, the costs of various online initiatives are often neither transparent nor measurable. For us, as a lead generation agency, optimizing the cost per lead is always our top priority.
Poor-quality leads
Leads are often passed directly to the sales team without being properly qualified. The sales team then complains about the poor quality of the leads and the wasted time. As a result, the money invested is not used effectively. To prevent this from happening, we place great emphasis on lead qualification.
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We provide you with a steady stream of leads
As an agency specializing in B2B lead generation, we know that trade shows aren’t everything. Even in the meantime, the sales team needs leads. To optimize the lead flow, every opportunity must be seized:
- Online Activities
- Engaging Existing Customers
- Cold Leads
- Lost Orders
To ensure you don’t miss out on any potential leads, we work with you during the strategy phase to develop the ideal set of measures. We place particular emphasis on relevance and transparency. The most important metric: cost per lead. Together, we make success measurable and immediately visible.
How do we make sure the numbers add up?
Online Presence
96% of people do online research before contacting a salesperson. A lead generation agency can help you bring that 96% to your website. There, you’ll find all the information you need to land a position as a lead in your sales department.
Telemarketing
If leads are needed on short notice during slow periods, our in-house sales team ensures we maintain sufficient workload. Our highly trained employees specialize in cold calling, customer retention, and customer reactivation.
Data-Driven
We always keep an eye on the defined KPIs. Our top priority: to provide your sales team with relevant leads and fill the sales pipeline. At the same time, we reduce the cost per lead and, consequently, the cost per new customer. Qualified leads increase the sales team’s conversion rates.
Cost-Effective Lead Generation in Times of Crisis
- Has the economic situation affected your company as well?
- Has your budget been cut?
- But don't you need more leads right now?
We know how you can stay within your budget while still generating leads. By focusing on what matters most, our lead generation agency will help you navigate the crisis.
We've been where you are now
We are familiar with complex corporate structures, particularly in the mechanical engineering and industrial sectors. Our agency has many years of experience in international B2B marketing, sales, and lead generation.
We’ve built startups, established subsidiaries within corporate groups around the world, and consistently provided hundreds of sales representatives with leads. Along the way, we tried many different approaches, made mistakes, learned from them, and continued to optimize our processes—until we understood how it all worked and had perfected the processes.
- We think from a business perspective. Measurable and predictable.
- We fill your sales funnel with sales opportunities.
- We have global experience in setting up lead generation.
Our Process
Target your budget specifically where your potential customers are.
Work with us to boost your visibility in just four steps:
Step 1: Comprehensive Potential Analysis
As part of a potential analysis , we assess your current situation. In doing so , we examine the buyer personas and their pain points. Based on this, our agency defines key performance indicators and your customized strategy for lead generation.
Step 2: Pilot Project
Our team is launching the pilot phase with the first online and offline initiatives. We are focusing on a clearly defined sub-area where the strategy can be implemented quickly. We are implementing data collection processes and achieving our first quick wins.
Step 3: Rollout
The expansion to the remaining areas will take place as part of a phased rollout. We’ll be applying the insights gained from the pilot phase. Our lead generation agency handles everything from A for analysis to W for website development.
Step 4: Optimization
Fine-tuning is performed based on the defined metrics. The data is analyzed on an ongoing basis and used to continuously optimize the system.
Oliver Sauer
Global Sales and Marketing Director, Ametek
Andreas Spicker
Head of Marketing, Engel Austria GmbH
Our Strength: Aligning with Sales-Oriented Marketing
Our experience clearly shows that a team-oriented mindset boosts a company’s success. The marketing team works in a focused manner, the sales team is fully engaged, and revenue is on the rise.
Lack of an Overall Strategy
"Companies often lack an overall strategy for lead generation across all channels. Whether it's telemarketing, online marketing, or marketing automation, our agency optimizes all channels to work together to generate more relevant leads."
Dietmar Engler
Managing Partner & CEO, LeadEngine
Content Without Sales Insights
"If the sales team doesn't see itself as part of the lead generation process, the content will miss the mark with the target audience. Poor-quality leads are inevitable. This, in turn, leads to frustration on the part of the sales team."
Christine Klinke
Head of Content Creation, LeadEngine
Silo mentality
“We often see that marketing and sales operate in silos and don’t communicate with each other. An agency initially serves as an interface. Our goal is to move from silo thinking to team thinking.”
Birgit Kocher
Head of Digital Consulting, LeadEngine
FAQ: Frequently Asked Questions for Our
Lead Generation Agency
How can I generate more leads?
In short, the key is
- A comprehensive lead generation strategy
- tailored to the target personas
- by utilizing relevant online and offline channels.
The better marketing and sales are aligned, the more efficiently the process works. More leads are generated, and the cost per lead decreases.
If there isn’t already a good working relationship, a lead generation agency can help set up effective processes.
You can find out exactly what steps you can take in our blog.
Why are leads so important?
In the B2B sales process, a lead (i.e., a prospective customer) is a preliminary stage leading up to a sales opportunity. On average, a sales representative needs a certain number of sales opportunities to close a sale and thereby acquire a new customer. So, the more leads a sales representative receives, the more new customers they will acquire.
What is a qualified lead?
A qualified lead is a prospective customer who, based on a specific assessment, is highly likely to be ready to make a purchase. They meet predefined criteria and have shown interest in your offering. The lead is therefore ready for the sales process.
You can read more details about this on our blog.
What is an unqualified lead?
An unqualified lead is someone who may be interested in your offering. However, they have not yet been evaluated. Therefore, it is not known whether they meet the necessary criteria to be handed off to the sales team. They should not be handed off to the sales team just yet.
Learn more about this topic on our blog.
How do I qualify a lead?
Criteria are defined to qualify a lead. A prospective customer must meet these criteria in order to be handed off to the sales team. To do this, the following questions, for example, must be answered:
- Does the prospective client have a challenge that we can help them solve?
- Do we have access to the decision-maker?
- Where is the prospective customer in the buying process?
- Is there a budget?
- Is the prospective customer ready to take the next step?
How much does a lead cost?
The cost of a lead varies depending on the industry, channel, and quality standards:
- Trade show leads in the B2B sector can easily cost €1,000–2,000.
- With proper optimization, B2B inbound leads can cost well under €100.
- In between are outbound leads, which can cost between €150 and €500, depending on the industry.
- In the IT and services sector, a lead costs the most on average, at €350.
- The cost for industry and manufacturing is around 220 €.
Read more about this on our blog.
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