Lead generation services in B2B
More leads for your business
Lead generation services with LEAD ENGINE:
With our custom Profitability Calculator we verify how various work packages are amortized and after what time. With Lead Engine, you know what to expect, we prove ROI before each and every campaign.
We see ourselves as a long-term partner. That is why we adapt the strategies and work packages to the needs and budgets of our clients. We promise flexible lead generation services, built on collabroative joint-work and proven success, instead of rigid, long-term contracts.
Learn more about our lead generation services! Our initial individualized approaches was developed through the combined use of inbound marketing techniques and traditional methods of acquiring new customers through highly-measurable and cost-effective telephone acquisition.
Find more information about LeadEngine Flex or send us a no-obligation inquiry.
What is lead generation?
Lead generating is a sustainable and cross-departmental process
A good lead generation strategy aims to continuously generate relevant leads and subsequently, real sales opportunities. This symbiotic strategy involves several departments of the company (marketing, sales, service, customer service, and operations) and requires well-defined interfaces. Service level agreements (SLA) between departments describe what one department expects from the other and who is responsible for what in the breathe of a project.
Why lead generation services?
A Common focus and united front between marketing and sales
What is a lead?
A lead that has already been qualified by a company employee is often referred to as a Qualified Lead or Marketing Qualified Lead (MQL). The difference to a raw lead is that you have already obtained deeper information about the lead.
The qualified lead becomes an opportunity
The next level is an opportunity, also called Opportunity or Sales Qualified Lead (SQL). This is the status in which a lead is usually passed to a sales representative. It makes sense for the lead to meet the following criteria which is assesed by our lead generation services:
The most important measures in lead generation services
Our top Key Performance Indicators (KPIs)
Secondary parameters to consider
What may a lead cost?
In our experience, a lead may cost between € 50 and € 400 depending on the industry and product or service. An opportunity costs between € 100 and € 2,000 depending on the conversion rate between lead and opportunity and depending on the industry.
Now it's up to you.
Contact one of our specialists to talk about our lead generation services!