LinkedIn Marketing for Businesses
B2B lead generating with professional profiles and the right messages
70% of customers in B2B contact the supplier late. On the other hand, more and more space is taken up by those phases of the buying process that precede the sales phase. LinkedIn Marketing is a possibility to meet your customers as a competent contact person already in the research phase.
Targeted access to accounts
Gain trust and build expert status
Generate higher quality leads
Actively promote events and content
How you can use LinkedIn Marketing for yourself
- Expand the existing network
- Place helpful content for your target group
- Conduct sales calls online
- Place LinkedIn advertisements (Ads)
The benefits of LinkedIn Marketing
LinkedIn is one of the best ways to expand your network and get in touch with potential customers. The additional features of the Marketing and Sales Solutions from LinkedIn allow the modern sales employee to digitally initiate target group segmentation and contact initiation. For LinkedIn marketing, all it takes is a good understanding of the target audience’s challenges, relevant content, credibility for these topics, and digital communication skills.
More conversions compared to other social media platforms
Extend the existing network, automatically or manually
Access to decision makers
Achieve expert status through the appropriate integration of efficient content marketing
Using tools to narrow down potential customers with defined search criteria and lead leads through the funnel faster
Filter out the right contact person from over 530 million users through optimal targeting
We develop tailor-made processes and get your online sales activities on track.
LinkedIn Marketing with LeadEngine
This is how it works with us: strategy - implementation - success measurement
Define the starting point and goals
Optimization of your employee profiles
Social selling training for your sales force
Definition of target groups and buyer profiles
Contact request
Editorial planning and creation of helpful content as well as the distribution of content on the LinkedIn account
What can LeadEngine do for me and what is up to us?
From the moment you contact us, your employees will take over the (sales) conversation on their personal LinkedIn account. Of course, we will also support you in this phase with individual sales coaching, specific text modules or cross-channel content planning and generation.
Sales and Marketing: LinkedIn Marketing needs social selling
Marketing and sales are closely related in LinkedIn Marketing. Online sales talks must be processed further in line with the inbound marketing approach of sales and marketing. We therefore support your sales team in professionalizing online communication.
Your advantages with LeadEngine - What do we do differently?
We are the experts for lead generating, sales coaching and sales training
Competent advice and realistic assessment of your options right from the start
Ongoing recommendations around and after your LinkedIn campaign
Empower your sales team to take advantage of the LinkedIn Automation campaign over the long term
Transparent working method through monthly reports
