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LinkedIn Marketing for Businesses
B2B lead generation with professional profiles and the right messaging on networking platforms
Engage with customers early and promote industry leadership
70% of B2B customers do not make contact with suppliers until the sales phase. Today’s challenge for sales and marketing is to creatively engage potential customers in earlier stages of the customer journey. One way to reach customers and prospects early is LinkedIn Marketing. Leveraging this professional networking platform can be a great tool for getting in front of potential customers as early as the research phase:
Entice prospects by highlighting your talent, expertise, and corporate news
- Reach target accounts
- Gain trust and build expert status
- Generate higher quality leads
- Actively promote events and content
How to make LinkedIn marketing work for you
Expand your existing network
Place valuable, exciting content for your target audience
Make online sales calls
LinkedIn advertisements (ads) for additional reach
Find talents
Promote your culture and brand
The Advantages of LinkedIn Marketing
LinkedIn is one of the best ways to expand your network and engage with potential customers. The additional features of LinkedIn’s Marketing and Sales Solutions allow the modern salesperson to initiate audience segmentation and initiate contact digitally.
All it takes is a good understanding of the target audience’s pain points, relevant content, industry credibility, and digital communication skills.
- Professional corporate presence on the most critical B2B platform
- Access to decision-makers
- Exposure to your target contacts from more than 530 million
- Tools to narrow down potential customers with defined search criteria and funnel leads faster
- Position your company and team as industry experts through appropriate integration of efficient content marketing
- Reach new users with diverse ad formats
- More conversions compared to other social media platforms
LinkedIn Marketing with LeadEngine
Working with us: Strategy – Implementation – Success measurement
Was kann LeadEngine für mich übernehmen und was liegt bei uns?
Vertrieb und Marketing: LinkedIn Marketing braucht Social Selling
Define starting position and goalsle definieren
Optimization of your employee profiles
Social Selling training for your sales staff
Definition of target groups and buyer profiles
Contact request
Editorial planning and creation of helpful content as well as the distribution of content on the LinkedIn accountg von hilfreichem Content sowie die Distribution von Inhalten auf dem LinkedIn-Account
What can LeadEngine do for me, and what is up to us?
From the moment of contact acceptance, your employees take over the (sales) conversation on their personal LinkedIn account. Of course, we also support you in this phase with individual sales coaching, concrete text modules and/or cross-channel content planning and generation.
Sales and marketing: LinkedIn marketing requires social selling
Marketing and sales are closely related for successful LinkedIn marketing. Online sales conversations need to co-managed by sales and marketing in tandem to inbound marketing activities. We support your sales team in creating a light, but professional communication tone appropriate for the networking platform.
Your advantages with LeadEngine - What do we do differently.
- B2B experts for lead generation, sales coaching, sales training, scalable marcom process development.
- Expert advice and realistic assessment of your opportunities right from the onset.
- Ongoing recommendations and feedback following your LinkedIn campaign.
- Empowering your sales team to reap long-term benefits from the LinkedIn Automation campaign.
- Transparent operation through monthly reporting.
Now it's up to you!
Get in touch with one of our specialists to talk about lead generation!
