Sales-focused marketing workflows for more leads
With Marketing Automation – also called marketing automation – you can address existing customers and new leads targeted 1: 1. It is a tool that accompanies the customer through the customer journey and provides personalized information. With a marketing automation tool such as hubspot, time-consuming marketing processes can be reproduced and run fully automatically.
That can be marketing automation:
Marketing Automation can do much more:
The most widespread area of application for marketing automation is the field of e-mail marketing or newsletters. The big difference to classic e-mail marketing is that completely personalized newsletters are sent to specific addresses at selected times.
All activities are tracked and reporting is fully integrated into the sales pipeline. This ensures that all marketing measures are used in a targeted manner.
Marketing automation can do much more:
- Send emails
- Generate and segment leads
- Publish content in a targeted manner
- Post posts on social networks
- Rate leads
- Recognize and evaluate customers based on behavior
- increase customer loyalty
In addition, with Marketing Automation you can maintain your CRM database completely automatically, cleanly and consistently.
We develop customized marketing concepts that fuel your lead generation. From automated emails to personalized LinkedIn strategy to smart content elements on your website.
Example of an automated marketing workflow
Here’s a simple example of marketing automation. The workflow is set up once and starts automatically when the start trigger is triggered. There are no limits to the ideas.
Since he has not had any contact with the website XY before, he is shown the standard content. Mr. Maier reads through the content and finds a page on which the trade fair appearance of company XY is advertised.
Event booking lead
In this mail, he is also automatically sent links to the info PDF of the product category "blue".
1 week before the fair date
The biggest challenge in strategic lead generation is to provide sufficient and continuous highly qualified leads for the sales pipeline while not losing sight of ROI.
Mag. Dietmar Engler
MANAGING PARTNER UND CEO LEADENGINE
The goal of Marketing Automation
The highest goal of a marketing automation is always to accompany the user on the basis of a defined customer journey and to lead him to the desired (purchase) conclusion. A key point is that you can use the metrics to identify who the customer is and when they are ready to be contacted.
Marketing Automation as a springboard for SMEs
With Marketing Automation, you can quickly and easily map complex workflows and processes without IT effort. This allows even smaller companies to handle a wide range of customers without having to deal with a large marketing department.
In a nutshell: The power of marketing automation enables SMEs to compete with much larger companies and gain market share.
Now it's up to you.
Contact one of our specialists to talk about marketing automation!