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Marketing Automation
Sales-focused marketing workflows bring more qualified leads to your sales pipeline. Get started now fully automated!
With Marketing Automation – also called marketing automation – you can address existing customers and new leads targeted 1: 1. It is a tool that accompanies the customer through the customer journey and provides personalized information. With a marketing automation tool such as hubspot, time-consuming marketing processes can be reproduced and run fully automatically.
That can be marketing automation:
E-Mail Marketing
Customer Journey
Smart Content
Social Media
Blog/Content Marketing
CRM DATABASE MANAGEMENT
Sales & Marketing
Monitoring
E-Mail Marketing
Customer Journey
Smart Content
Social Media
Blog/Content Marketing
CRM Database Management
Sales & Marketing
Monitoring
Marketing Automation can do much more:
The most widespread area of application for marketing automation is the field of e-mail marketing or newsletters. The big difference to classic e-mail marketing is that completely personalized newsletters are sent to specific addresses at selected times.
Smart Content
Marketing automation tools such as hubspot recognize whether the visitor has been on the page before and whether information about him has been stored. Based on this, this particular visitor will be displayed entirely targeted content (smart content).
Allround-Tool
It can be used to plan and measure social media activities, publish blog posts and support them with ads, for example.
Pflegeleicht
In addition, marketing automation allows you to maintain your CRM database in a clean and consistent way, completely automatically.
In addition, marketing automation allows you to maintain your CRM database in a clean and consistent way, completely automatically.
Marketing automation can do much more:
- Send emails
- Generate and segment leads
- Publish content in a targeted manner
- Post posts on social networks
- Rate leads
- Recognize and evaluate customers based on behavior
- increase customer loyalty
In addition, with Marketing Automation you can maintain your CRM database completely automatically, cleanly and consistently.
We develop customized marketing concepts that fuel your lead generation. From automated emails to personalized LinkedIn strategy to smart content elements on your website.
Example of an automated marketing workflow
Here’s a simple example of marketing automation. The workflow is set up once and starts automatically when the start trigger is triggered. There are no limits to the ideas.
First contact
Event booking lead
CRM
Prequalification
Appointment confirmation
1 week before the fair date
Fair Date
The goal of Marketing Automation
The highest goal of a marketing automation is always to accompany the user on the basis of a defined customer journey and to lead him to the desired (purchase) conclusion. A key point is that you can use the metrics to identify who the customer is and when they are ready to be contacted.
Marketing Automation as a springboard for SMEs
With Marketing Automation, you can quickly and easily map complex workflows and processes without IT effort. This allows even smaller companies to handle a wide range of customers without having to deal with a large marketing department.
In a nutshell: The power of marketing automation enables SMEs to compete with much larger companies and gain market share.
Now it's up to you!
Get in touch with one of our specialists to talk about lead generation!
