Strategic marketing consulting

Identify opportunities and gaps, focus on the right measures and increase interest.

Managing directors, marketing managers and sales managers must cover the most diverse facets of marketing methodology and strategy in tandem with optimally coordinating and executing individual activities and campaigns. The challenge is to react quickly and effectively to changes in marketing – especially the ones in digital marketing, all while reporting and learning what works and what doesn’t. Career marketers who can think strategically and analytically, evolve quickly, and execute on a tactical level are rate—and expensive. Partnering with LeadEngine gives you and your team complementary access to the manpower and expertise ofour globally-renowned team. Our team is uniquely qualified to be your partner in marketing consulting and implementation with decades of experience in regional and international marketing consulting and lead generation projects – B2B and B2C.

Identify potential set screws for more inquiries

Find the right processes for lead generation

Let’s turn theory into practice, i.e.: implement processes, get employees on board and take action

Marketing consulting and implementation. We are strong in both.

The strategic approach is followed immediately and without delay by the implementation of the individual instruments: from inbound and performance marketing to telemarketing. Marketing consulting doesn’t take place only at the beginning of the project, we also accompany and advise our customers continuously in monthly meetings, adjust measures again and again and react quickly to changes. In doing so, we never lose sight of the agreed goals and our strategic bracket.

Marketing consulting with LeadEngine: Your advantages

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Marketing consulting and implementation with a sales-oriented philosophy.

This is how we do it

Good marketing consulting returns quick wins and increases performance long term.

1. Baseline analysis

Within the scope of a baseline analysis, our marketing consultant determines the current situation and defines key performance indicators. Based on this, a holistic and individualized strategy is created. We guarantee an actionable implementation plan within two weeks that defines the steps from process optimization to the implementation of individual marketing measures.

2. Analysis of persona and customer journey

As we evaluate your company’s strengths and marketing needs we identify, and either develop or refine, customer segments, persona profiles, and buyer journeys (customer journeys)

– How your customers and prospects tick

– Which channels (online and offline) those personas use, and

– with which content and measures you can reach them.

By precisely defining the buyer journey, the right messages, information, and assistance are placed in exactly those channels that are really relevant for your customers.

3. Implementation of processes and marketing measures

In the pilot phase, we start with online and offline measures. We set up processes for data collection, and then analysis and implement initial quick wins. The goal of this phase is to set up the activities and processes defined in the implementation plan and to measure the success based on the most important indicators (KPI’s) for continual lead generation tracking . The individual measures can be flexibly adapted in the implementation and changed at any time. Learn more about flexible lead generation with LeadEngine Flex.

Why LeadEngine is your answer

Marketing consulting with a strong sales focus

Our customers’ sales organizations are involved in the projects right from the start. This enables marketing and sales to be more closely interlinked

The concepts developed are implemented by our internal employees. Our customers benefit from the active networking of the individual marketing activities.

Our marketing consultant manages online and offline measures, with the aim of achieving the greatest possible benefit for our customers

As part of the Sales Performance Group, we take a holistic and sales-focused view of our projects.

Within the scope of LeadEngine’s marketing consulting, we think holistically and have a sales-focused philosophy. Short-term quick wins happen within days, and long-term processes are established that sustainably strengthen the performance of our customers.

Dietmar Engler

MANAGING PARTNER UND LEADENGINE CEO

Flexible implementation with LeadEngine

LeadEngine supports companies of all sizes with marketing consulting and marketing services. Our goal is to optimize processes and generate more leads – in other words, generating more relevant and measurable customer inquiries –long-term and with scale. We’ll work to develop a customized and appropriately sized marketing mix of measures tailored to your company’s goals. LeadEngine’s world-class, white-glove service is perfectly balanced with agile monthly adjustability. – no long-term, locked-in contracts.

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Get in touch with one of our specialists to learn more about the benefits of marketing consulting!