Expand resources flexibly
Top trained employees support your inbound and outbound telephony projects over the long term.
Our telemarketing team specializes in designing and implementing inbound and outbound telephony projects as part of holistic lead generation strategies. Telephone calls to generate appointments, customer loyalty or customer recovery are linked with online marketing measures and service-oriented inbound telephony. What you can expect is quality, know-how and a feeling for the right amount, because it is not the number of contacts that is decisive, but your benefit!
Telemarketing with LeadEngine
A decisive lever for lead generation is the rapid and targeted implementation of telephony projects. Starting with the creation of a good database, we work with our customers to develop individual guidelines that will lead us to succeed together.
Unlike in most classic call centers, our operators are involved in the projects early on and in the long tearm. Together with a positive feedback culture in the team, this ensures our high quality standard in the handling of telephony projects.
PROJECT AND TEAM MANAGEMENT TELEMARKETING
This is how we do it
In regular reporting meetings, we assess the progress of our telemarketing project together with our customers on the basis of jointly defined KPIs and use the knowledge we have gained about potential buyers to continuously optimize our measures. We continuously bring in our know-how from countless customer projects for you.
What do we do differently in telemarketing?
We help you get the right leads, generate more online orders and happier existing customers.
Possible focus in telemarketing
The telephone as a dialogue-oriented communication channel is a central station in the sales process. Depending on the business model, industry and corporate goals, different priorities are set in telephone marketing. Especially for companies with advice-intensive products, this tool provides a good opportunity for direct dialog with potential or existing customers.
Telemarketing can specifically support sales through:
Is Telemarketing out?
Anyone who relies on online marketing should therefore not do without phone calls. This communication channel can lead to effective results if telemarketing measures are well integrated into the marketing mix. Telemarketing in no way competes with the newly added online communication channels, but rather is gaining importance again in combination with appropriate measures such as social media campaigns.
Online and offline
What can an integrated campaign in telephone marketing look like?
Trade fair leads play a major role in lead generation, and almost every company relies on this marketing activity. A well-known company in the field of industrial automation was faced with the challenge of reacting correctly to the current trade fair failures. The solution should be an in-house exhibition stand with individual, online consultation sessions. A very good approach, but there were no registrations.
LeadEngine started an integrated campaign within a very short time with the aim of generating leads for the online trade fair. Various measures were used:
The systematic interlinking of online and offline measures had the advantage that all available channels could be orchestrated by a central partner. This made it possible to generate 200 appointments for individual trade fair advice in a period of just one month.
Potentials and advantages of telephone marketing in B2B
Telemarketing should be an integral part of any B2B marketing strategy. Regardless of whether new customer acquisition or competent approach for service topics: communicative commitment and a customer-oriented orientation play an increasingly important role in the modern service society.
Do you know your database?
The renewal and expansion of the database, which is carried out as part of a professional telephone marketing project, also offers a great advantage. Additional information is obtained to better target customers, such as:
This enables additional options for online lead generating and for further telemarketing projects.
Sales-oriented companies in particular are dependent on the ongoing generation of new interested parties. In addition to long-term measures in online marketing, telemarketing can make a valuable contribution to short-term but also long-term lead generation, especially when it comes to finding potential customers who are not yet actively searching and to arouse interest.
Now it's up to you!
Get in touch with one of our specialists to talk about lead generation!