Social Media Advertising
Generate more qualified leads, clearly defined content, and targeted placement.
Social Media Advertising is an important marketing component in lead generation
Paid advertising activities on popular social media platforms such as Facebook, Instagram, Pinterest and/or LinkedIn are a very effective marketing tool. With the right activities and the craftsmanship, we ensure that potential customers become aware of your company and your products on platforms they engage and interact with.
Benefits of Social Media Advertising:
Social media advertising works best in conjunction with rich and diverse content marketing; good content is valuable to consumers and to Google, and in the best case, it can trigger an action of prospective customers.
Address your customers online in a targeted and direct manner.
What is the Difference between Social Media Advertising and Social Media Marketing?
Social media advertising includes all paid actions placed on social media. These can be boosted posts or ads that you place in return for payment. The term social media marketing covers all unpaid activities on social media channels. Examples include posting articles and information and interacting with followers via comment functionality.
For a long time, social media, especially Facebook and Instagram, were not a classical tool in B2B. But that’s changed. These platforms are now exciting and effective B2B marketing channels. Millenials, the generation that invented social media, are now the co-decision-makers in companies or in-house “influencers”; ideal targets for your products and services.
PERFORMANCE MARKETING SPECIALIST
Why you should use Social Media Advertising
Discover out of millions of users, who exactly those are who will be interested in your offerings. Target group profiling enables clear differentiation of buyer personas by demographics, interests, income, and interests.
A small budget can go a long way on social platforms. The lower costs at the beginning allow you to test, evaluate and optimize different campaigns. Extensive cost transparency lets you control your budget without the risk of overspending. Social media advertising can, and should be used by all companies, regardless of size or budget constraints.
Analytic tools can be used to precisely measure success in social media advertising; creating a benchmark, and the opportunity for ongoing ad optimization.
With remarketing, you move potential contacts and leads you’ve acquired further toward closure with deeper, more refined content. What starts with tracking (recording user interactions) leads to success with well-thought-out campaigns.
Global and regional targeting of campaigns is easily attainable. You can adapt ads to the target market you have defined.
Social Media Advertising with LeadEngine
We increase the visibility of your company and generate leads with social media advertising. Talk to us about your goals, suitable content, right placement options, suitable ad formats, and optimal targeting.
What does the process look like in Social Media Advertising?
Now it's up to you!
Get in touch with one of our specialists to talk about lead generation!