Iradion Laser
New International Website with Expansion into the Chinese Market
We consolidated two websites for Iradion Laser, an international manufacturer of laser sources. Our team completely rewrote the content and redesigned the sites with a focus on SEO and personas. In addition, our marketing automation experts optimized the international lead generation processes using HubSpot.
Since the Chinese market plays an important role for Iradion Laser, the website was also translated into Chinese and optimized for this target audience. In addition, we have ensured that content is also posted on local platforms such as WeChat, Baidu, ShunQui, Ofweek, Zhihu, and Laserfair.
“LeadEngine has helped us strengthen our global online presence. Through their expertise in SEO, web design, and content creation, they have not only optimized our website but also boosted our lead generation on an international scale. The translation and optimization of our pages for the Chinese audience, as well as strategic placement on key Chinese platforms, have played a major role in raising awareness of our brand in China.”
Andreas Penz, CEO of Iradion Laser
Iradion Laser
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