Relaunch the website
For a better ranking and greater visibility for your website
Your Benefits at a Glance
Consulting on a Website Relaunch
Basic Concept, Redesign, and Content Strategy for Your Website: Start generating online leads with us.
SEO Relaunch
Using relevant keywords and technical implementation, we meet the requirements of Google's algorithm.
Ranking drops are a thing of the past
Optimize Your Visibility: A website audit before, during, and after the relaunch identifies issues and opportunities.
Website Relaunch Without Losing Search Rankings with LeadEngine
A Smooth Website Relaunch
Even the most beautiful web design is useless if your site can’t be found by Google or your customers. Problems during a relaunch can reduce your website’s visibility—visitor numbers plummet, and so do your leads.
Get the Most Out of Your Website
When relaunching a website, conduct an SEO audit. This may result in adjustments, a reorientation, or possibly an international SEO strategy. Your website is constantly evolving, so you should also realign and implement your Google optimization strategy. As part of our relaunch consulting services, we analyze your on-page and off-page potential and develop a strategy to help you prevent a drop in search rankings.
Selina Heiml
Design & Web Development
Our Consulting Services for Website Relaunches
Break new ground, build your network, and turn those connections into relevant leads for your sales team. We can help you relaunch your website.
SEO: Consulting, Solutions, and Relaunch
Our team of experts will work with you to develop a strategy for your website relaunch, guide you through the project, and monitor your search engine rankings. If an SEO issue arises, we’ll intervene early and devise a solution. You’ll save time, money, and stress. It’s more time-consuming to fix visibility issues after the fact than it is to involve experts in the planning phase of a website relaunch.
Revenue losses resulting from an unprofessional relaunch often far exceed the cost of expert relaunch consulting. Have you already made some mistakes and are now facing a problem with your website’s rankings? We’re the “firefighters”: Our international team will help you navigate this SEO crisis and work with you to develop a recovery strategy. We’re here to support you in rebuilding your website so it’s even better than before.
Conversion Rate Optimization
Often, the goal of conversion rate optimization is pursued using the wrong strategies and usually ends in failure. People simply create new content, design new graphics, and often even give the entire website a complete overhaul. In the end, because of all these measures, you no longer know what actually works and what doesn’t.
However, we take the lead generation process a step furtherfor you. We work with you to develop a strategy for generating leads and determine which measures are appropriate based on your buyer persona. Based on that, we examine the process for following up on leads and which tools (such as HubSpot) you can use for this purpose.
Sales Integration
Your website serves as both a marketing and a sales tool. It is very important to us that the sales team is also involved. To that end, we use the following approaches:
1. We’re here to provide advice and focus on personas and leads:
An agency handles the implementation. However, we keep an eye on costs, assess whether things make sense, and serve as a backup for your marketing department. We ensure that when your website is relaunched, it’s not just beautifully designed, but also functions effectively for your users, your company, and Google alike.
2. We’ll handle the initial implementation:
Prepare detailed mockups and establish an initial structure.
3. When relaunching a website, we handle the entire implementation process:
Starting with the page structure, which we can later apply to all future pages.
Design Based on the Persona
It doesn’t make much sense to design the website yourself when relaunching it. Avoid making assumptions and base your designs on real data as much as possible. Our most important tip is: Don’t try to design the “trendiest” website. When relaunching your website, focus instead on creating a persona-centered site. After all, “trendy” alone doesn’t sell.
Redesign of the Menu Structure
When relaunching your website, be sure to keep an eye on the latest Google updates. Use our SEO audit to analyze your website’s potential and optimize your SEO in line with the latest trends. Work with our experienced experts to develop a USP. By redesigning your menu structure and leveraging SEO, we aim to satisfy all three stakeholders: users, your company, and Google.
Workshop on Relaunching a Website
What steps should you take to ensure that visibility and SEO aren’t compromised during a website relaunch? Our experienced SEO team will show you, in a personalized workshop, what you need to keep in mind to make your website relaunch a success.
Your Focus When Relaunching Your Website with Us
There are many website agencies out there. What sets us apart?
Structure
When relaunching your website, we support you with technical, content-related, and—above all—structural issues. We work with you to create an optimal website structure that ensures high quality from an SEO perspective. We also check your site for crawlability both before and after the relaunch.
Menu
When relaunching a website, the goal is to make your site more visually appealing. The page structure, the basic concept, and—in particular—the menu remain unchanged. Unless the site isn’t intuitive, in which case the basic structure will also be revised. After all, a clear menu and a logical structure are two key factors that contribute to a better search engine ranking.
Persona
If you’ve only defined a vague target audience so far, now is a good time to create detailed personas. If these personas are already in use within your organization, take this opportunity to ensure they’re up to date. After all, the definition of your target audience may change as your company’s products and services evolve. At the same time, a clearly defined persona serves as the foundation for creating content tailored to your target audience on the new website.
How to Relaunch a Website the Right Way
1. Put your users first:
To do this, gauge user sentiment before you begin the actual planning for the website relaunch, and specifically ask for the following suggestions:
- What kind of content do users want to see when a website is relaunched?
- What do you value most in design?
- What is important to your users when it comes to the website’s structure?
In general, it makes sense to track the engagement rate as a quantitative metric to determine how many sessions involved engagement. This includes interactions such as clicking on links, filling out contact forms, or spending a significant amount of time on the site. It’s best to keep an eye on these metrics right from the start when building your website; that way, you can determine how effective your efforts were during the website relaunch.
2. Conduct a competitive analysis:
If you’re stuck for ideas on how to do something better, analyzing your biggest and most successful competitors usually helps. Don’t copy their content, but it makes sense to incorporate certain aspects of your competitors’ approaches and adapt them to your business.
3. Set realistic goals:
Once you have a general idea of what your website offers, set goals using the SMART method.
At this point, you should keep the following points in mind:
- Define specific goals that are also measurable.
- Make sure your target audience finds your goal appealing.
- Set realistic, achievable goals within a reasonable timeframe so that your relaunch adds value.
- Don’t try to tackle everything at once; instead, address the issues that led to the planned relaunch.
4. Define your target audience:
Create personas with detailed demographic profiles of your ideal customer base, along with their expectations and touchpoints with the company.
5. Define and update your technical infrastructure:
You should update not only your website but also all your existing systems to use the new URLs.
For example, if you want to set up Google Tag Manager for the new website, you don’t just need to insert the correct code snippets. You also need to create tags and triggers and implement them in your Analytics so that the relevant events can be tracked.
Long-term IT support—which, after the website relaunch, handles not only the technical aspects but also all relevant company information—is invaluable. After that, your website will be ready for you to promote it with Google Ads and drive traffic to it.
Important: Be sure to follow your website relaunch checklist
You don’t have to worry about a thing—we’ll take care of all of these details for you. Next, you should implement the key points in the project plan.
While there are company-specific factors to consider, these questions generally belong on a professional SEO relaunch checklist:
- Include a tracking code on all URLs
- Develop a redirect plan if you need to rename your URLs
- If possible, keep your domain
- Organize the structure of your headings logically
- Define an H1
- Specify alt attributes for all images and photos
- Optimize your website for mobile devices as well
- Crawling tools should not display any errors
- Make sure that all links are present on international pages and that they point to the correct destinations
Thanks to the website relaunch, we're now up to date with the latest technology
If your website is no longer appealing or up to date, it might be a good idea to relaunch it. You’ll need to plan and prepare carefully to get the most out of it.
It’s best to create a checklist of all the tasks you need to complete so you don’t forget anything important. When relaunching your website, seek professional help from someone who is knowledgeable about technical aspects, SEO, and tracking.
Andreas Spicker
Head of Marketing, Engel Austria GmbH
Schedule a free initial consultation with our team.
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