Search engine advertising is also called SEA (Search Engine Advertising) and refers to one of the two main areas of search engine marketing. Search engine advertising means paid advertising on the search engine, often Google.
These are advertisements that appear above or behind the organic results. Especially important in the paid campaigns are the keywords you want to appear for. Similar to the search engine optimization, a good keyword analysis is crucial in order to make good economic advertising.
How do Google ads work?
There are now various forms of advertising, but all are based on a bidding process. You define a maximum amount per keyword that you are willing to pay per click. If a user on Google then enters exactly this keyword, Google controls all bids and plays it accordingly, the highest bidder at the top.
Unlike search engine optimization, the effect of search engine advertising is immediately visible, but the effect ends when you stop the ads.