SEO | Search Engine Optimization
Improve your online presence with SEO
Our SEO experts improve your ranking on search engine result pages, that your customers can find you faster.
For most people, the search for a product or service begins with research on the internet. 77 % of buyers only talk to sellers after they inform themselves – primarily online. For most companies, this means that their products and services need to easily be found online.
What are the benefits of strategic SEO?
If you want to achieve the following benefits, you should focus on the right keywords, good content, a clear structure, and a fast page load rate, in addition technically correct implementation of your website:
- Your online presence becomes more valuable
- In the Google ranking, you rank higher with the website
- Your target group can find your company faster and perceives you as relevant
- You generate more leads
With SEO, you elevate your site
- Customer acquisition.
SEO makes your website rank better,and makes it more visible to potential customers because the content is optimized for Google's algorithm. - Qualified visitors.
Users only search specific keywords. For the website to appear on search engine result pages, keywords are essential. Thoughtful SEO strategy targets users who are genuinely interested are helps your value proposition cut through the noise of the internet. - Sustainability & cost-effectiveness.
SEO is much more sustainable and cost effective compared to advertising placements, as it explicitly targets users who already show interest. - Lower Ad costs.
Google determines the costs for Google Ads by a quality score. This quality score shows the match between the keyword to be bid on and the landing page to which the user is directed. Google's ultimate goal is always to display the best matching search result. - Brand awareness.
A benefit of SEO is increased brand awareness. If a website is listed on the first search engine result page, the level of awareness of the company and trust in the brand increases. It is also more likely to be clicked on, than if it is further down the page. - User optimized website.
SEO creates a unique search experience for the user. Due to ideal usability, a high page speed, well-thought-out metadata, or mobile optimization, users enjoy their stay on the website.
What does a good website need in terms of SEO?
Search engine optimization is done on your website (OnPage) and off your website (OffPage)
OnPage optimization
OnPage optimization refers to all technical, content, and structural aspects of a website. Strategic goals include fast loading times, technical perfection, and unique, group-specific content focused on clicks and conversions.
OffPage optimization
OffPage optimization is paired with OnPage optimization and is an essential part of search engine optimization (SEO). An important OffPage optimization strategy is qualitative link building. The number of beneficial backlinks makes your website appear further up in the Google search. With good, frequent links, Google’s algorithm ranks the website higher, but punishes artificial link building.
We support our clients to implement SEO professionally
We use many levers when it comes to search engine optimization (SEO):nd:
- Analyses of keywords, market environment, and competitors
- Web and quality analyses
- OnPage optimization and SEO audits
- Content strategies and implementation
- Conversion rate optimization (CRO)
- Ongoing reporting and monitoring
- SEO support for your website launch and relaunch
- Link building strategies, implementation & backlinksklinks
Now it's up to you!
Get in touch with one of our specialists to talk about lead generation!
