Social Ads Agency
Would you like to reach your target audience through social ads? Or are you dissatisfied with your current ads? LeadEngine can help. We are your professional agency specializing in lead generation.
Raising Awareness Among New Target Audiences
Would you like to increase your company’s reach and generate more leads through social media ads? But are you unsure exactly how to set them up? Are you also still undecided about how to use your budget most effectively?
A social media advertising agency can help you with this. As part of a free audit , we’ll review your current setup. We’ll assess how you can make better use of your budget and analyze your overall strategy.
Are you dissatisfied with your company's current social media ads?
Our agency will help you implement an effective strategy.
Contact us to schedule a free audit.
How does our agency ensure that social ads are effective?
Effective advertising that delivers results—that’s our goal. With over 500 successful campaigns, we’ve sustainably optimized our clients’ online presence.
Whether you already haveyears of experience with social ads or are just getting started in this field , we’re here to support you as a trusted agency.
Setting Up Lookalike Audiences Correctly
As a social media advertising agency, we use “lookalike audiences.” These are target groups that resemble your existing customers in terms of demographic and behavioral characteristics. As a result, they have the potential to make similar purchasing decisions. This is how we expand your target audience and increase awareness of your products.
Efficient Budget Allocation
Even the best campaigns can fail if the budget is allocated incorrectly. Dashboards can help solve this problem. They allow you to continuously monitor the performance of your ads.
As a specialized social media advertising agency, we’re happy to assist you—including through our free social media advertising audit.
Choosing the Right Campaign Type
Whether it’s a traffic or lead campaign —depending on your goals and budget —one or the other may be the better choice. High-quality images and videos are essential for achieving the desired results. Let’s work together to develop and implement the optimal strategy for your needs.
Monitoring and Optimization
Effective monitoring and continuous optimization are the keys to success. Through our regular reports, you’ll always stay up to date on the latest developments. Because transparency is important to us.
Social Ads on Various Platforms
LinkedIn Ads
On LinkedIn, you can reach more than 1 billion professionals and executives worldwide. In the DACH region alone, there are 24 million. We can help you reach the right people—our agency specializes in social ads in the B2B sector.
Facebook Ads
Facebook has 2.11 billion daily users. In addition, 28% of B2B companies use the platform as their preferred marketing channel. As a result, Facebook still offers significant potential for acquiring new customers.
Instagram Ads
Instagram has long since ceased to be used solely for personal purposes. More and more companies are taking advantage of the ads Instagram offers. This trend is also popular with users, as a full 80% follow companies.
Our Process
Do you want your social ads to finally work the way they should? At our agency, we’ll help you achieve your goals in four steps:
Step 1: Initial Consultation
You should plan on spending about two hours for the initial consultation. Together with you, we’ll identify the key points and then develop a clear strategy:
What is your goal?
Would you like more relevant leads for your sales team?
Is your target audience already familiar with your products?
What is your budget?
Step 2: Strategy & Implementation
Now we'll define realistic campaign goals. We'll also develop creative assets and set up tracking and campaigns . The first social ads will be running in about two weeks. Throughout the entire process, you'll always have insight into our agency's activities. This way, you'll always have a clear overview of the entire process.
Step 3: Optimization Phase
During the optimization phase, we carefully analyze what’s working well and what needs improvement. Whether it’s CTR, engagement, CPM, CPC, ROAS, or revenue— we monitor all relevant metrics for your campaign. Based on the initial data, we make targeted adjustments to continuously improve performance.
Step 4: Reporting
We place great importance on transparency. Through regular reports, we give you a behind-the-scenes look, discuss opportunities, and analyze results. This ensures you stay informed at all times and can plan the next steps together with us.
Social Ads Audit at Your Agency in Linz
Are your paid ads on Facebook and Instagram not delivering the results you want? Are conversions not meeting your expectations? Are you failing to reach new audiences?
At our social media advertising agency, we analyze your current activities and provide specific recommendations for action within two days. This allows you to make targeted optimizations and achieve better results.
Social Ads FAQ: Frequently Asked Questions for Our Agency
How much do 1,000 impressions cost on Facebook?
On average, B2B costs in 2024 will range between €10 and €15. However, depending on the industry, product, competition, target audience, bidding strategy, and other factors, the CPM (Cost per Mile = cost per 1,000 impressions) can vary significantly.
According to HubSpot, the average CPM in 2021 was €4.71. This means that, purely mathematically, you would have to invest €471 to reach each of the 100,000 users once with this Facebook ad.
Which is more important, reach or impressions?
Reach and impressions are both important in general:
- They provide insights into the effectiveness of ads and awareness metrics. Both are necessary for further optimization.
- There are campaigns, for example, that are designed solely to reach new people and increase awareness. In that case, impressions and reach are the key metrics.
- They also form the foundation for successful clicks and conversions.
However, they are not the key metric for a campaign’s success. They are only relevant for bottom-of-the-funnel campaigns. What matters is that clicks lead to conversions—in other words, that visitors to your website become customers.
An agency is best suited to help you with this assessment.
What are the goals of social ads?
Typically, professionals and agencies set the following goals for their social ads:
- Building Awareness: Increasing awareness of your brand or products.
- Generate Clicks to Your Website: Increase Traffic to Your Website.
- Generating leads: Attracting potential new customers.
- Branding: Strengthening brand identity and perception.
In addition, access to Google Analytics is required. Existing creatives can also be used.
Instagram, Facebook, or LinkedIn Ads—which is better?
The main difference lies in the target audience. As a social media advertising agency, our recommendation is therefore to place your ads where your target audience is active.
- Facebook and Instagram: These platforms are well-suited for reaching users based on their interests.
- LinkedIn: Here, you can reach target audiences more effectively based on their professional roles and industries.
Which social ads make sense in a B2B context?
In a B2B context, LinkedIn ads are particularly effective because this platform is aimed directly at professionals and executives. However, if your target audience is also active on Facebook or Instagram, these platforms also offer good opportunities. A clear buyer persona helps you choose the right platform and the right approach.
Get professional social media ads from our agency.
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