Social Media Marketing
We love strategy.
How do you gain customers for your business with Facebook, YouTube, Instagram, LinkedIn & Co? The answer to this question is best answered in the following way: With the right strategy, careful planning and ongoing support of all communication processes for your social media marketing strategies.. Once the processes are properly implemented, let your content speak for themselves online, increase brand awareness, get more leads and long-term customers. We support you in the planning and implementation of your individual social media strategy, from the creation of content to the ongoing evaluation and support of your channels.
What is social media marketing?
Social media marketing as part of the inbound marketing strategy goes beyond the occasional post. It’s a long-term investment in quality content that companies provide to potential prospects and customers on social platforms. This content must be carefully planned, tailored to the target audience, continuously created and distributed.
Why social media marketing?
Social media marketing increases brand awareness and image. When sales are involved, goals such as “higher sales” or “more relevant queries” become superficial. After all, every company wants to sell products or services and increase sales. Social media marketing is a cost-effective way to generate leads, attract customers and maintain customer relationships.
Social Media Marketing vs. Social Media Advertising
There are basically two ways to be active in social networks: promotional or informative.
Social media marketing as inbound activity means not distributing promotional content, but providing knowledge to the social media user for free. For example, it can be a tutorial that explains what you need to know about your area. Blog articles are also easy to distribute via Facebook. The advantage: You only have to invest in the creation of content, but not in its distribution.
Social media advertising means placing paid ads and advertising on social networks. This method has the advantage that targeting makes the measure more relevant, since the ad only reaches those users who fit into the previously defined schema. The cost of social ads varies depending on the platform and preference.
The best results are achieved by combining both options.
Social Media Marketing with LeadEngine
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