Telemarketing Agency for More Qualified Leads

Increase your success rate in acquiring new customers through a targeted telephone campaign. Maximize your lead generation in combination with other cross-channel initiatives.

Does your sales team have too few leads?

Do your salespeople find cold calling a chore?

Are the results and the rate of new customer acquisition disappointing?

Are you considering whether to outsource your telemarketing to an agency or create a new position in-house? But who will manage that person?

With us, you get not only a well-coordinated team but also experienced project managers. They’ll guide your project to success based on clearly defined KPIs. We know how to navigate gatekeepers, address the pain points of potential customers, and arrange meetings for you.

In addition, our agency combines telemarketing with complementary activities that have been proven to increase the campaign’s effectiveness.

Specially trained professionals for lead generation

Projects Since 2016

Appointments Generated

Are you also dissatisfied with the results of your cold calling?

Our telemarketing agency can help you generate more qualified leads. Schedule a free initial consultation with us!

How does our telemarketing agency generate more leads for your sales team?

All of our telemarketing efforts have a clear goal: to generate appointments and leads to make your sales activities more efficient. Here’s how we approach this at our agency:

Precise Analysis of the Target Audience

We start with a thorough analysis of your target audience. To do this, we develop a persona to clearly define the ideal audience member:

This step is crucial for setting the right tone in the first few seconds of the conversation.

Targeted Selection Using Modern Tools

Based on the persona we’ve created, we evaluate and compile a list of target customers. Our telemarketing agency uses AI-powered tools, such as LinkedIn Sales Navigator, to identify the relevant contacts. Whether you already have a list or we’re starting from scratch, our focus is on selecting the right prospects.

Analysis of Cross-Channel Campaigns Based on User Behavior

We rely on an integrated set of measures to determine who is truly interested. To do this, we combine

Target customers are directed to a landing page via various channels, such as the phone, LinkedIn, and ads, where their behavior is analyzed. Lead scoring and nurturing are used to identify the most relevant contacts, who are then contacted by phone.

Schedule appointments directly in your sales team's calendar

As soon as our agency generates a qualified lead for you, our telemarketing team will schedule it directly into your sales representative’s calendar. Of course, you’ll receive all the information gathered from the campaigns so that your sales team is fully prepared.

All information already obtained during the phone calls will also be shared. This ensures that your employee is fully informed and prepared.

Successful telemarketing campaigns conducted by our agency for a machinery manufacturer

Challenge

In Switzerland, one competitor had a particularly strong presence. Our client hired a new sales representative whose job was to reach out specifically to that competitor’s customers. To do so, however, he needed to schedule appointments.

Objective

The goal was to schedule meetings with competitors’ clients in order to make our client’s company stand out in the minds of decision-makers.

What did we do?

The list of target customers we had was very short. We called them one by one, targeting them based on the persona’s pain points.

Result

Using a refined database, our telemarketing agency achieved an impressive appointment rate of 64.15%.

The 6-Step Process at Our Telemarketing Agency

Simply calling through a cold list won’t get you the results you want. At our telemarketing agency, we follow a 6-step process to ensure you truly achieve your goals:

Step 1: Goals, Strategy, Persona

In the first step, we’ll work with you to define your goals. These may include generating leads, collecting personal email addresses of decision-makers, sending invitations to webinars, or other relevant activities. We’ll then create a persona to get a clear picture of your target audience and determine the best way to reach them. Together, we’ll discuss whether telemarketing alone is sufficient or whether combining it with cross-channel online campaigns would be more effective.

Step 2: Define the phone list - Review the database

Now, at our agency, we’ll analyze your target customers so we have a clean telemarketing list ready for the implementation phase:
• Is it effective to reach out to old leads?
• Selection of new potential leads using databases, AI, and manual research
• Clarification of data synchronization between the telephone system and your CRM system or database

Step 3: Create a conversation guide

At our telemarketing agency, we develop a tailored opening line that specifically addresses the pain points of the persona we created earlier.

In addition, we conduct a detailed competitive analysis. We do this to clearly highlight how your offering stands out from that of your competitors and what unique selling points (USPs) you offer. Only then do we specifically bring the selling points for your product or service into play.

Another key component is handling objections to proactively address any concerns the conversation partners may have. If the conversation does not result in the desired outcome, we use the opportunity to gather valuable information about the contacts and their companies. This includes, for example, their interests, competing products they currently use, or personal email addresses.

Step 4: Prepare Supporting Documents

Before we begin making calls, our telemarketing agency will work with you to develop a structured process for follow-up communication with potential customers. As part of this process, we’ll coordinate with you to determine which materials should be sent to customers. We will then draft appropriate thank-you and confirmation emails. If necessary, we will also update your sales team’s LinkedIn profiles to ensure they make a professional impression.

Step 5: Conducting a telemarketing campaign at our agency

We’ll now begin making phone calls and generating targeted appointments. Throughout the campaign, we’ll continuously update the call lists and research relevant contact information. The scheduled appointments will be recorded and entered into your system according to your specifications. This allows them to be assigned to the appropriate sales representatives.

Step 6: Performance Review and Optimization

However, the telemarketing process at our agency doesn't end with the phone call. Only by continuously monitoring our results can we ensure that we always stay focused on our goal.

We regularly solicit feedback from your sales team to evaluate the quality of the appointments generated.

In our monthly reports, we review the results with you, analyze the data, and implement appropriate optimization measures.

During the first few weeks, we typically conduct these reports on a weekly basis to ensure a smooth implementation.

“Unlike in traditional call centers and agencies, our telemarketing specialists are involved in your projects over the long term. Combined with supporting measures, this ensures the high quality of our campaigns.”

ANNA PREINER
PROJECT AND TEAM MANAGER, TELEMARKETING

Use our professional telemarketing agency to support your sales efforts

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