Outbound calls

Provide your sales team with the right contacts.

We support you in achieving your sales targets.

We use telemarketing to generate customer appointments for your sales representatives. Appointment generation is time-consuming. It often takes several calls to get the right decision-makers on the phone. In addition, a brief low-pressure conversation with a non-sales person often is more effective at convincing potential buyers of the importance of a personal meeting. You are welcome to leave this task to the telephone professionals. Your sales reps are best off focusing on their sales goals and focusing on closing the deal with the customer. In this way, the two areas of marketing and sales find an ideal interplay.

Advantages of direct customer contact

The classic call for relationship-based, personal customer contact is still justified in direct marketing (in fact, perhaps now more than ever). Direct customer contact offers the following advantages:

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Plan appointment generation correctly

It is best to define a well-outlined goal, i.e., the type of appointment, in advance of the telemarketing project:

Appointments are coordinated by contacting the customer by phone; open questions are clarified and passed on to the sales department. Such measures increase conversion (conversion from prospect to qualified sales lead), which increases employee satisfaction in the field. Time-consuming acquisition and qualification of contacts are eliminated. The result: Your sales reps focus on their core business and only attend appointments that offer higher opportunities. This allows for more efficient time-management of the investment you’ve made in your sales organization, makes performance more measurable, and their success rate more transparent.

The LeadEngine services in telemarketing

Expert telephony scripting and engagement

At the beginning of a project, we jointly develop a guideline for telephony, including elevator pitch and the proper questioning technique.

Data cleansing & contact determination

Many companies work with an outdated and incomplete database. Contact persons and essential information are missing. LeadEngine researches and completes this data for you as far as possible.

Date generation

The goal of most projects is to generate appointments for the sales force. The deciding factor is finding the "tipping point" of how many meetings and what quality need to be generated for each member of your sales force. Because LeadEngine's approach is highly customizable, we can produce different quantities and types of leads for each sales rep, depending on their skillset and competency.

Follow up email campaigns

Telemarketing can be a key conversion driver for email campaigns or as part of marketing automation. After sending emails, your extended LeadEngine team will follow up by phone offering the opportunity to generate and schedule appointments, keeping sales' pipelines stocked, and salespeople focused on selling, not administrative work.

Now it's up to you.

Get in touch with one of our specialists to talk about outbound calls!