Telemarketing

Expand resources flexibly

Top trained employees accompany your inbound and outbound telephony projects on a long-term basis.

Our telemarketing team specializes in designing and implementing inbound and outbound telephony projects as part of holistic lead generation strategies. Telephone calls to generate appointments, customer loyalty or customer recovery are linked with online marketing measures and service-oriented inbound telephony. What you can expect is quality, know-how and a feeling for the right amount, because it is not the number of contacts that is decisive, but your benefit!

Appointment generating

Telephone marketing as an individual discipline or as part of an integrated online campaign (email, social media, search engine optimization, content marketing) is an important part of sales-focused lead generation.

Customer loyalty

In addition to subtle customer loyalty measures, direct telephone or personal contact remains an important measure to make a customer a regular customer.

Customer recovery

Cutomer Recovery has great sales potential. It pays to proceed systematically and to re-establish lost business relationships

Inbound telephony

Constant availability by telephone and professional customer advice are essential, especially in the digital age. Ensure a positive real-time service experience and thereby bind customers and prospects to your brand.

Telemarketing with LeadEngine

A decisive lever for lead generation is the rapid and targeted implementation of telephony projects. Starting with the creation of a good database, we work with our customers to develop individual guidelines that will lead us to success together.

Unlike in most classic call centers, our operators are involved in the projects early on and in the long term. Together with a positive feedback culture in the team, this ensures our high quality standard in the handling of telephony projects.

Anna Pichler
Project and team management telemarketing

This is how we do it

1. Strategy & Database
We advise our customers individually on potential and possible measures. The first step is usually to review the existing database and identify potential buyers. The result can be a single measure or an individual mix of measures that includes all possibilities for lead generation (online and offline).
2. Concept
What resources are available and how can we optimally supplement them? Together with our customers, we define responsibilities, measures and timeline.
3. Kick-off
The project starts with a kick-off in which our operators are already on board. The guide emerges as the most important basis for our telephone calls. In addition to all project-relevant details, this contains the USP’s, arguments, objections, goals and measured values.

In regular reporting meetings, we assess the progress together with our customers on the basis of jointly defined KPIs and use the knowledge we have gained about potential buyers to continuously optimize our measures. We continuously bring in our know-how from countless customer projects for you.

What do we do differently in telephone marketing?

Comprehensive know-how in holistic B2B lead generation

We know the challenges in sales and digitization. That is why we carefully check whether telephone marketing and online marketing measures can be combined sensibly.

Critical review of the database

The database, which is often underestimated in telephone marketing, is very important to us. After all, we can achieve our goals more efficiently if we contact the right contact person from the start. Tools such as LinkedIn and AI-supported software can also be used for this.

Telephone marketing with a high quality standard

Our operators are involved in the projects from the start and provide long-term support. Less staff rotation ensures higher success rates. We do not measure success by the number of contacts achieved, but by the quality of the output. Always with a clear focus on our common goals (KPIs).

Transparent communication

We attach great importance to good communication between all project participants, because this is the basis for ongoing optimization and our mutual success.

Make an initial consultation now

We help you get the right leads, generate more online orders and happier existing customers.

Possible focus in telephone marketing

The telephone as a dialogue-oriented communication channel is a central station in the sales process. Depending on the business model, industry and corporate goals, different priorities are set in telephone marketing. Especially for companies with advice-intensive products, this tool provides a good opportunity for direct dialog with potential or existing customers.

Telephone marketing can specifically support sales through:

Is Telemarketing out?

Anyone who relies on online marketing should therefore not do without phone calls. This communication channel can lead to effective results if telemarketing measures are well integrated into the marketing mix. Telephone marketing in no way competes with the newly added online communication channels, but rather is gaining importance again in combination with appropriate measures such as social media campaigns.

Online and offline

What can an integrated campaign in telephone marketing look like?

Trade fair leads play a major role in lead generation, and almost every company relies on this marketing activity. A well-known company in the field of industrial automation was faced with the challenge of reacting correctly to the current trade fair failures. The solution should be an in-house exhibition stand with individual, online consultation sessions. A very good approach, but there were no registrations.

 

LeadEngine started an integrated campaign within a very short time with the aim of generating leads for the online trade fair. Various measures were used:

The systematic interlinking of online and offline measures had the advantage that all available channels could be orchestrated by a central partner. This made it possible to generate 200 appointments for individual trade fair advice in a period of just one month.

Read more about the integration of online and offline measures in the Lead generation: Account Based Marketing

Potentials and advantages of telephone marketing in B2B

Telemarketing should be an integral part of any B2B marketing strategy. Regardless of whether new customer acquisition or competent approach for service topics: communicative commitment and a customer-oriented orientation play an increasingly important role in the modern service society.

do you know your database?

The renewal and expansion of the database, which is carried out as part of a professional telephone marketing project, also offers a great advantage. Additional information is obtained to better target customers, such as:

This enables additional options for online lead generating and for further telephone marketing projects.
Sales-oriented companies in particular are dependent on the ongoing generation of new interested parties. In addition to long-term measures in online marketing, telephone marketing can make a valuable contribution to short-term but also long-term lead generation, especially when it comes to finding potential customers who are not yet actively searching and to arouse interest.
Now it's up to you.

Contact one of our specialists to talk about lead generating!