Telemarketing Agency for More Leads
Not enough leads for your sales team?
Is your sales team reluctant to do cold calling?
Are the success rates and frequency of internal new customer acquisition insufficient?
Are you trying to decide whether to outsource telemarketing to an agency or hire someone to handle it? But who will supervise that person?
With us , you’ll benefit not only from a well-coordinated team but also from experienced team leaders who will guide your project to success based on defined KPIs. We know how to skillfully navigate gatekeepers, address the pain points of potential customers, and generate leads for you.
In addition, we do not rely solely on cold calling, but rather combine telephone outreach with supporting activities that have been proven to increase the effectiveness of the telephone campaign.
Are you also dissatisfied with the telemarketing efforts at your company?
Our telemarketing agency can help you generate more leads for your sales team. Contact us to schedule a free initial consultation.
What does our telemarketing agency do to help your sales team generate more leads?
All of our telemarketing efforts have a single goal: to generate appointments and leads, thereby increasing sales efficiency. This is our approach:
Structured Analysis of Target Customers
Our telemarketing agency conducts a detailed analysis of your target customers. To do this, we create a persona to get a better picture of them:
- Who are we talking to?
- What are their pain points?
- What should the main message be?
Selection Using Various Tools
Based on the persona, we evaluate and compile a list of target customers. To do this, our telemarketing agency also uses AI and other tools such as LinkedIn Sales Navigator.
It doesn’t matter whether you already have a list or are starting from scratch. In either case, we focus on keeping only truly relevant contacts on the list.
Cross-channel campaign with user behavior analysis
Our agency doesn’t just use telemarketing to generate leads. We rely on a combination of strategies to identify who is truly interested. To do this, we use a package tailored to the persona, consisting of a landing page with IP tracking, Google Ads, social media ads, emails, and marketing automation.
- Target customers who match your persona are directed to a landing page via phone calls, personal LinkedIn outreach, Google, and social media ads.
- On the landing page, user behavior is tracked and relevant companies are identified. Ideally, contact information is also collected through forms.
- Through ads on relevant social media channels and Google, we’ll follow up and ensure that your company remains “top of mind” in terms of brand awareness.
- Contacts with a registered personal email address are continuously provided with relevant information through marketing automation.
- Finally, the most relevant companies are identified through lead nurturing and lead scoring and contacted by phone.
Book appointments directly into your sales representatives' calendars
If we’ve generated a lead for you, our telemarketing team will enter the appointment directly into your sales representative’s calendar, taking into account their route planning.
Of course, they’ll receive all the information already gathered from the phone calls and campaigns. This way, we ensure that your employee is well-prepared and can seamlessly follow up with the lead.
This is how we sustainably fill your sales pipeline.
Impact of the telemarketing campaigns conducted by our agency for an Austrian machinery manufacturer
Challenge: A competitor was particularly well-established in Switzerland. To get our customers talking about us, we hired a new sales representative whose job was to specifically reach out to the competitor’s customers. However, he still needed to set up appointments.
Goal: The goal was to secure meetings with competitors’ customers. Our client wanted to introduce itself and highlight its advantages during these meetings and remain top of mind among decision-makers. When it came time for their next purchase, these decision-makers should not automatically order from their current supplier but should consider our client as an option.
What we did: We only had a very short list of target customers who were with the competition. We called them one by one, targeting them based on the persona’s pain points.
Result: Using a refined database, our telemarketing agency achieved an appointment rate of 64.15%.
Our Telemarketing Services
Our call center supports your sales team with strategically planned telephone campaigns—personalized, targeted, and data-driven.
Would you like to identify errors and issues? We’ll determine whether your website has any vulnerabilities and where they are located.
Ensure a professional approach to customer engagement, greater customer satisfaction, and efficient pre-qualification of potential customers.
The Process at Our Telemarketing Agency
Simply calling through a cold list won’t get you the results you want. At our telemarketing agency, we follow a 6-step process to ensure you truly achieve your goals:
Step 1: Goals, Strategy, Persona
The first step is to define your goals. These might include generating appointments, collecting personal email addresses from decision-makers, sending invitations to webinars, or similar objectives. We define a persona to clearly identify exactly who we want to reach and how. We then discuss and decide together whether outbound calling alone is the most effective approach or whether accompanying cross-channel online campaigns would be more appropriate.
Step 2: Define the phone list - Review the database
Now, at our agency, we’ll analyze your target customers so we have a clean telemarketing list ready for the implementation phase:
• Is it effective to reach out to old leads?
• Selection of new potential leads using databases, AI, and manual research
• Clarification of data synchronization between the phone system and your CRM system or database
Step 3: Create a conversation guide
We’re thinking about how to start the conversation by addressing the pain points of the previously defined persona. We’ll also conduct a competitive analysis beforehand: How do we differ from the competition? What are our USPs compared to them?
Only then do we address the arguments in favor of the product or service.
We also take an in-depth look at handling objections. If the conversation does not achieve the desired result, predefined information about contacts and companies can be retrieved, such as
• Interests,
• Competitor products currently in use and
• Personal email addresses.
Step 4: Prepare Supporting Documents
Before we start making calls, we’ll develop a process for follow-up communication with customers. As part of this, we’ll also work with you to determine which documents we can send to customers. After that, we'll draft thank-you and confirmation emails. If necessary, the sales representatives' LinkedIn profiles will be updated.
Step 5: Conducting a telemarketing campaign at our agency
Now we’ll begin making phone calls and scheduling appointments. As we proceed, we’ll also update the call lists and look up contact information. The scheduled appointments will be recorded and, as agreed with you, transferred to your system and assigned to your sales representatives.
Step 6: Performance Review and Optimization
However, the telemarketing process at our agency doesn’t end with the phone call. Only by continuously monitoring our success can we reliably keep our goal in sight. We also gather feedback from your sales team on the quality of the appointments generated. We discuss the results with you in monthly reports. During these reports, we analyze the data and implement measures for optimization. In the initial phase, these reports are typically provided on a weekly basis.
ANNA PREINER
PROJECT AND TEAM MANAGER, TELEMARKETING
Work with your professional telemarketing agency to fill your sales pipeline.
Send us a message, and we’ll get back to you shortly!
