USP means Unique Selling Proposition, a unique German sales promise. The USP is the unique selling proposition of a product or a company compared to the competition. He should clearly and quickly explain to the customer why he should buy his own product and not another one. Especially in online marketing, it is important to present the USP to the point, because we only have about 3 seconds to convince the customer of our product / service on the website.
The unique selling point is the basis for any marketing campaign and thus a decisive, strategic means.