Inbound Marketing Service
Win customers with the inbound methodology
"As customers learn more and more online, it's up to marketing & sales to teach together"
Almost all products and services are searched for on the Internet. With inbound marketing, you respond to the shift from the classic sales conversation to digital self-education.
Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have.
Actively shaping the customer journey with valuable content provides for
Why Inbound Marketing
What influence does sales have on the customer's decision-making process?
Thanks to all the possibilities of digital self-research, decisions for or against a product/service are already made before any contact between potential customer and company occur. – i.e., directly during the research phase. According to Google research, as much as 57% of the buying process is already complete before any direct interaction takes place between the potential customer and the company (a sales representative). Source: https://www.thinkwithgoogle.com/future-of-marketing/digital-transformation/b2b-digital-evolution/
Bringing sales back to the customer
A persona-centric approach to digital strategy.
Valuable content that optimally supports potential customers in their own research.
A bundling of the forces of sales and marketing from the first phase.
Inbound marketing as a lead generation tool
Critical foundation: buyer personas and customer journey
Buyer personas are fictitious images of typical customers. They are created based on data and experience and are more differentiated than target groups. Each persona passes through various touchpoints with the company in the individual phases. Content and formats for the content strategy can be derived from this fictitious customer journey. This crucial practice and tool helps your company anticipate the behaviors, questions, and needs of potential customers, fully understand the different needs and nuances of different audience segments, and deeply understand the psychology that motivates each type of buyer.
When done correctly, every touchpoint is important and unique for every persona and not every measure produces evolves in the same way. The selection of focal points and measured milestones along the customer journey should always be based on the goals of your lead generation strategy.
Inbound marketing measures can be:
- Generation of relevant content for the target personas
- User experience on all channels
- Appealing landing pages
- SEO-optimized website
- Free consumable content (blog articles, social media)
- Call-to-actions, forms
- Content downloads such as whitepapers or data sheets against e-mail address
Does inbound marketing make companies more successful?
With valuable and well-prepared information, companies contribute to finding solutions for their relevant personas. This not only increases traffic, but also leads to a sustainable increase in conversions (leads), as well as the closing rate in sales.
Cycle of inbound marketing
Inbound marketing can be applied at all stages of the customer journey.
Say ‘good-bye’ to advertising pressure. Inbound marketing relies on self-selection
The advantages of inbound marketing
Inbound Marketing with LeadEngine
Now it's up to you.
Contact one of our specialists to talk about lead generating!