Your experts for inbound marketing
In the complex, digital world, it is important to be present and helpful.
With targeted online marketing, we take steps to ensure that prospects proactively find you, exisiting leads become customers, and customers become promoters.
Cycle of inbound marketing
Online Marketing with LeadEngine
With our customers, we move along the buyer journey of potential and existing customers. We advise sales-focused, plan joint measures and implement them flexibly. The long-term goal is to generate more quality leads and reduce the cost per lead. But we also take on individual sub-areas of online marketing for you if you want to flexibly expand your resources. In contrast to traditional marketing, in which many methods are not geared towards the target group (classic advertising), inbound marketing is geared towards ensuring that the search for potential customers is successful.
What is Inbound Marketing?
Inbound marketing is a method that defines the entire communication process between companies and customers, whereby the direction of communication is different than with conventional advertising measures. In so-called outbound methods, products or services are actively advertised without taking into account the actual interaction behavior and interest of the customer with their own brand. Inbound marketing, on the other hand, conveys competence and relevance through the right content at the right point in the customer journey of the prospective customer and later customer. By anticipating and responding to your prospect’s latent questions, they are found without being loud. If interest has been expressed and contact has been made, all further steps must be taken in order to turn a lead into a satisfied customer and loyal reporter. And all this taking into account the laws of the search engine universe.
Service areas in Online marketing
Now it's up to you.
Contact one of our specialists to talk about lead generating!